When it comes to monetary transactions, security and trust are two things that play a very important role. The trend of online shopping is growing rapidly, and as a result we see hundreds of new e-commerce sites hitting the Internet scene every day. Now, with increase in money transactions happening over the web, the need of very advanced and sophisticated security systems also increases. Hence, with the purpose of meeting the security needs of e-commerce sites, SSL certificates are incorporated.
SSL stands for Secure Socket Layer. It works to secure the transactions that happen between the browser and the server. The Certification Authority or CA in short, is the body responsible for issuing of the SSL certificates. More often than not, the SSL certificate would be displayed in the address bar of your browser. The impression of SSL is such that as soon as end users see a SSL certificate on a website they visit, they become relaxed knowing that all their actions performed on the website would be safe and secured.
Even the studies show that users are most likely to opt out from making a purchase from the websites that do not have a SSL certificate issued. Even if it is not for transactions that involve financial information such as credit card or bank account information, you wouldn’t even want your other data to be picked up by your competitor. Would you? So, whether or not your website is involved in e-commerce, getting a SSL certificate is a must – both to build credibility as well as protect your data, financial or otherwise.
Recognizing whether a website has a secure certificate or not is fairly easy. Your browser would start displaying a gold lock and the typical ‘http’ would change to ‘https’ for a website that has a SSL certificate.
It does cost a little to get a SSL certificate for your website, but the returns it brings with it are manifold greater than the cost of getting it. Therefore, if at all you want your customers to come back to your site again and again, and also attract new customers, it is imperative that you get a SSL certificate for your website.
Remember, by allowing your customers to visibly see and feel that the transactions being done on the site are confidential and secure gives them a positive impression that this particular site is serious about the security of its customers. Users, today, demand some kind of assurance that any risks associated with online transactions have been taken care of. Provide this for your users with an SSL certificate.