Does your face look like your best friend’s face? No! If both of you meet a stranger at a shop and talk for a while, after a few days, the person may remember only one face, the one which appealed to him more and looked beautiful. Won’t you want your face to be remembered? That’s the value of face. And logo is nothing but the face of your brand. We meet thousands of faces every day, our memory remembers only the visually appealing ones and doesn’t remember what we heard or read about them. Visual sensation is the strongest sensation. That’s’ the face value. That’s the value of a good logo.
A unique logo breaks clutter and stands out from the rest. It turns into face of the company, its products; thus bearing its identity. Swoosh reminds of Nike, 5 colorful circles remind of Olympic, curvaceous M reminds of McDonald’s. Yes, that’s the power of logo. Logo is the company’s shortest route of communicating its quality, intention, image, individuality, vision. It carries recognizable impression of the brand in the minds of people. Every logo is unique in terms of shape, color, fonts, and graphics. It’s icon of the company.
Market research has proved again and again that brand loyalty stems from brand acceptance. Acceptance is the result of brand exposure and brand familiarity. Familiarity comes from brand awareness and brand awareness is the result of brand identification. So the root to any brand’s success is its logo.
A good logo is the outcome of good concept and excellent execution. A mere shortfall in any one of them could be fatal for your brand. Logos put off when they are too clumsy and complicated. It should be simple and attractive. That boosts company’s image and quality. Some still prefer to use flashy complex logo. Logo should be made keeping in mind what perception you want to build in the minds of people. Logo could also explain your product or service with a graphical element – paint brush (for a painting brand), a brewing coffee cup (for a coffee shop), a set of knife and fork (for a restaurant). Once the concept has been finalized and tested start with the execution of the artwork. Take help of a professional logo designer. Color combination and relevance is of great importance. It should be appealing, distinct, and catchy. Take care of the font, color, style.
Once the logo is created it will bear your identity everywhere. It will be on your business card, letter head, envelope, and everywhere. Logo has undergone major changes. Contemporary logos are well thought out, scientific, stylish, dramatic, graceful, and meaningful. It’s not just an eye candy, but logo of substance.