PPC ads are like display windows in front of your store that attracts and pulls visitors to your website where you hope your visitor to perform desired action. But at times visitors do not do what you want them to do because the landing page that you constructed was not good. It was not the kind your visitor expected it to be when he clicked on the PPC ad. For you this means doom. Not anymore. In this article, I will tell you how to make a landing page that converts like crazy.
Landing page that converts like crazy makeover tips
- Your landing page should be in sync with your PPC ad. Your landing page should continue the theme you set in the PPC ad.
- Never send visitor to a generic page like home page. This is a surefire way to lose money on your PPC campaign.
- Do not confuse your visitors. Make it clear at the onset about what you want him to do. Decide before hand what action you want your visitor to take once on the landing page. Focus on one action per landing page.
- Do not put too many links on your landing page. Links are distraction, and each link works like a road that will take visitors out of the action zone. You will not want your visitor to click the links and leave the landing page. If you have to put links then put it in the footer, and if links are important than put it on thank-you page.
- Include call to action, and make it obscenely prominent. Do not hide it in the content. Tell the readers about the action you desire from them.
- Add meaningful call to action. Do not go for easy ones like “add to cart,” “buy now,” “click here,” and “try now,” etc. Use a call to action button that reduces risk in trying.
- Add USP (unique selling proposition) in your landing page. Tell your visitors why your company is in the unique position to solve the problem your visitor has. Tell them how you are better than other competitors.
- Make the copy on the landing page easily scannable. Highlight the important stuffs on the page so that people can get the gist even while scanning.
- Build credibility. Add testimonials, details of your experience, and full contact information, so that your visitors know who is behind the product they are interested in.
- Do not use a template design that has been overly used for landing page. Design also matters a great deal in decision making. Research says half of the consumers (46%) judge the landing page on the basis of its design. Do not go for a landing page design that is not current. Old design tells the visitors that your offer and product has aged.
Follow these tips and you will get a landing page that converts like crazy.