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Tag Archive for Stuffs

bikram | April 24, 2010
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Learn to Make High-Converting Landing Page for PPC Ads in 30 Minutes

PPC ads are like display windows in front of your store that attracts and pulls visitors to your website where you hope your visitor to perform desired action. But at times visitors do not do what you want them to do because the landing page that you constructed was not good. It was not the kind your visitor expected it to be when he clicked on the PPC ad. For you this means doom. Not anymore. In this article, I will tell you how to make a landing page that converts like crazy.

Landing page that converts like crazy makeover tips

  • Your landing page should be in sync with your PPC ad. Your landing page should continue the theme you set in the PPC ad.
  • Never send visitor to a generic page like home page. This is a surefire way to lose money on your PPC campaign.
  • Do not confuse your visitors. Make it clear at the onset about what you want him to do. Decide before hand what action you want your visitor to take once on the landing page. Focus on one action per landing page.
  • Do not put too many links on your landing page. Links are distraction, and each link works like a road that will take visitors out of the action zone. You will not want your visitor to click the links and leave the landing page. If you have to put links then put it in the footer, and if links are important than put it on thank-you page.
  • Include call to action, and make it obscenely prominent. Do not hide it in the content. Tell the readers about the action you desire from them.
  • Add meaningful call to action. Do not go for easy ones like “add to cart,” “buy now,” “click here,” and “try now,” etc. Use a call to action button that reduces risk in trying.
  • Add USP (unique selling proposition) in your landing page. Tell your visitors why your company is in the unique position to solve the problem your visitor has. Tell them how you are better than other competitors.
  • Make the copy on the landing page easily scannable. Highlight the important stuffs on the page so that people can get the gist even while scanning.
  • Build credibility. Add testimonials, details of your experience, and full contact information, so that your visitors know who is behind the product they are interested in.
  • Must add privacy policy, product reviews, meaningful awards, guarantee, trust seal, certifications, and secure server indicator, etc., on the landing page. This will build trust, and tell the visitors that it is okey to conduct business with you.
  • Do not use a template design that has been overly used for landing page. Design also matters a great deal in decision making. Research says half of the consumers (46%) judge the landing page on the basis of its design. Do not go for a landing page design that is not current. Old design tells the visitors that your offer and product has aged.

Follow these tips and you will get a landing page that converts like crazy.

Category: Marketing | Tags: , , , , , , , , , , , , , , , ,
bikram | March 20, 2010
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Business Blogging – 3 Groups to Satisfy

Despite everything being same, business blogging differs from general blogging in at least one important way—the target audience. The target audience of a business blog falls in three distinct categories, each with different need, wants, and desire. All of which needs to be fulfilled should your business blog wants to succeed. In this blog post, I will focus my attention not on how part of satisfaction (how to satisfy), but on whom part (whom to satisfy).

In anything you do, knowledge of your target audience will take you a long way.

Customers

Customer is king, and his satisfaction is paramount. Whatever we do that passes for corporate or marketing communication should be attuned to satisfying customers’ need. Your blog should also serve to this end. Your blog will open a direct channel for them to communicate directly with decision makers in your organization. Keep this in mind and write accordingly. Tell everything worth your customers’ while on your blog and ask for feedback as well. Your goal is to connect and communicate with your customers.

Employees

Employees are your internal customer and their satisfaction or dissatisfaction with your organization will directly result in the satisfaction and dissatisfaction of your customers because they are the ones that create and deliver value. Think for a moment—how profitable your organization will be if the value creation and delivery engine (employees) of your organization stops functioning properly? You need to keep your employees in the know of everything that’s going on in your company. They need to know about the recent changes in your HR policy, the clients that you have acquired, clients you have stopped serving, people you have hired, and people who are star among equals. You can also ask your employees to drop feedback on the stuffs that are happening to your organization. Keep them informed and make them feel insider. This will go a long way.

Investor

How can you not inform people who put their money in your company about the internal affair of your company? Do not do that and you guarantee distrust and withdrawal of fund. Investors are important for your business, and knowledge about your company is important for them. Provide them what they need and they will give you what you need—money. To be certain of return on their investment investors need to have information about your company. Use your blog to serve them information. Keep them abreast with every important update in your company.

With this, the post comes to an end. In the next post, I will talk about 3 more customer groups that you may like to target with your blog.

 

 

Category: blogging | Tags: , , , , , , , , , , , , , , , ,
bikram | March 14, 2010
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More Marketers Turn to Social Networking

In a study conducted by Unica, a marketing technology provider, it was found that almost half of the global marketer (47% to be precise) uses social media to promote their products, and another 23% is planning to use it this year. If we add to this equation those who are planning to use social media after 12 months then the percentage will increase by another 10%.

In total 80% global marketers either use or are planning to use social media. (See image for details).

This study also found that 58% of US and Canadian marketers use social media to promote their stuffs, while, just 34% of their European counterpart use it. But this figure will likely change this year as 30% European marketers shown their interest in using this year compared to 18% of North American marketers who showed inclination towards using social media in 2010. (See image for detail).

Category: Marketing | Tags: , , , , , , , , , ,
bikram | February 12, 2010
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Does American Love Videos More Than They Love Text on The Internet?

Answering this question may be slightly difficult as I do not have access to comparative data, but if intuitive judgment could be believed in the answer will be yes. Because of the growing reach of high-speed Internet connection and penetration of portable video viewing devices that can access the Internet more and more people are consuming multimedia contents as against text contents.

Why is it so?

Because multimedia content can be consumed passively, but to understand the core any text content one need to be involved actively. Another reason is people understand the stuffs more when they hear or see compared to reading.

How can I say so?

If the comScore Video Metrix service data is any indicator of the pattern then you will be confident to know that in December 2009, 178 million Americans watched 33.2 billion online videos. Isn’t it a lot! Of which, Google sites alone accounted for 13.2 billion videos, which is 40% of total videos viewed on the net. And YouTube accounted for 99% of videos viewed on Google sites. At number two was Hulu with 1 billion video views, and Microsoft Sites placed itself on number three position with 561 million video views (1.7%). (See image for complete result).

Category: blogging | Tags: , , , , , , , , , , , , , , , , , ,
bikram | August 27, 2009
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Are these Blogging Lies costing your life?

By the end of the last post, if you thought that was the end of the journey then I am sorry to say my friend, the show is still on. There are still many myths that need to be busted, and there are many truths that need to be told. Let’s start busting some more blogging myths (lies).

The lies we are going to expose here are not related to blogging per se, but to the person who blogs. These lies are told to stop talented bloggers like you from becoming a lethal force.

Lie 1: A successful blogger knows what he wants lie

This is one of the most ridiculous lies told to the beginners. Man, there is no way of knowing what you want when you are starting out, for you are a newbie. How will you know what you should expect until and unless you know your terrain? And as a newbie, my friend, you have just started to explore the field. You will take time before you can gauge the possibilities offered by this medium and to know what you want from it.

Lie 2: A successful blogger knows what he is doing lie

No! Not by a long shot. This is a big lie. Man, you can’t know what you were doing until you are done. When starting out, no blogger knows what he or she is doing. Go and ask Seths and Darrens of the world and you will know the reality. Even they were not sure what they were doing until they tasted at least a drop of the sweet blood of success. Yes, at best, you can hope to know what you are doing, and you can be ready to evolve with the process. Read it loud:

It’s not just the blog that grows. It’s the blogger that shapes up with the blog!

And, if anyone tells you this lie again, hand the dictum over to him.

Lie 3: A blogger knows how to do it lie

How can you possibly believe it? And have you thought why someone else is painting the know-all picture for bloggers?

Man, if I were you, I would have kicked ass.

Just think like this: blogging involves at least coding, hosting, writing, promoting, networking, sharing, etc. Now tell me, which blogger, until and unless he is some blogging-god or something, can know all these stuffs (as pros of each of the fields will now) when they are just starting out? And, why would a successful professional blogger even bother to know all these stuffs, if they can outsource these works?

Tell these sweet friends of yours, there is something called focus, which if you lose can bring death upon your blogging career. The first and the foremost goal should be to know how you can add value, and then to focus 80 percent of your resources on doing that. You can devote the rest 20 percent on other related stuffs.

Category: blogging | Tags: , , , , , , , , , , , , , , , , , , , ,