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Tag Archive for Rush

bikram | August 9, 2010
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3 Benefits and One Drawback of Free Traffic

The word “FREE” takes our breath away, and forces us to stop doing whatever we are doing and pay attention to the item that comes before or after the word “FREE”. Free is very powerful, and so is free traffic.

Just announce that you will get guaranteed free traffic to the first person standing at your door tomorrow in the morning at 6 AM, and you will see a huge rush of people standing at your door a lot before 6 AM choking the city’s traffic, provided you have this reputation of being true to your words.

Free traffic is powerful, and people can do anything to get that, and ironically, they spend a hell lot of money on SEO (search engine optimization) to get free traffic. But, is free traffic worth the money? Let’s find out.

3 Benefits of free traffic

It is Free

Yes, it is free, and there was no point on guessing this benefit, for the topic itself spilled the beans. You do not have to pay any monthly fee or Pay-per-Click fee, CPM fee, or even Pay-per-view fee for this traffic. It is pure gold.

It is natural

Unlike traffic coming from sponsored listing on top of the search engine, free traffic is natural. People feel in charge when clicking on the organic result, for they caused the result to appear, not some advertiser by paying for the listing (sponsored one). This is reason why so many people click on the organic result in the search engine despite the fact that such listings are preceded and superseded by sponsored listing.

It is durable

You stop paying Google and it will remove your ad from the sponsored listing, but this does not happens with the organic listing that you get from Google or any other search engine. The listing stay there and traffic keep pouring.

And one drawback

It is slow

Everything is so good about free traffic, other than the speed of its delivery to a new website. If you have just registered a website, and need to go out soon with your product then organic free traffic is not your friend. Result can take 2-3 months to come by.

It is this nature of free traffic that makes it unreliable and no-so-useful for new websites. But, I would not like to discount free traffic. Instead, I will go with it, and to fill the traffic hole, in the meantime, I will use paid listing. A mix of both will take you a long way.

Category: Marketing | Tags: , , , , , , , , , , , , , , , , , ,
bikram | July 21, 2010
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How to Create an Effective Online Banner Advertisement?

We all are well-versed with online banner advertisements, but what we are unaware of is the formula of making an effective banner advertisement.  All popular websites are cluttered with banner advertisements of products and services. To stand out in that cluttered situation an ideal banner ad has to be really exceptional in terms of design, color and message. It just can’t afford to be average. If a banner advertisement is on your mind for your product or service, make sure you follow the tips discussed below.

  1. The banner advertisement should look attractive yet professional. You just can’t afford to bare your inexperienced self by displaying grammatical or spelling errors. If you are not confident, take help of a professional or dictionary and encyclopedia. A poorly crafted message sends negative vibes to the reader.
  2. Your advertisement should be simple. Don’t make it messy and cluttered with too many designs, flashy images or shocking colors. Keep the tone moderate. Such ads definitely turn off the reader and the message goes ignored. Remember, you are advertising your product and not entertaining your target. So keep it simple, yet attention grabbing.
  3. Use simple attention grabbing words. Since your space is limited you have to use smart attention grabbing words or phrases  like – ‘Free’, ‘Special Offer’, ‘Limited Offer’, ‘On Sale’, ‘Heavy Discount’, ‘Rush’. These words are eye openers for many. Also talk about the important features and benefits of your product or service. People always look forward to the benefits.
  4. Animate your banner advertisement to make it interactive and attention grabbing. Animation will add zing to your banner ad with synergistic effect of stunning images, exceptional designs and great audio sound. Visual innovation grabs attention faster than the text.
  5. Include links that’s blue underlined text in your banner, which will land up the reader to your desired website of product or service.
  6. Last but not the lease, your message should be short and crisp. Since your space is really small, you can’t write too long headline or content. That’s a challenge for you. Pick up effective short words and phrases, which communicate the message at its best. Don’t make it appear too much cluttered. Keep it minimum and effective.

That’s all it takes to come up with an effective banner ad, inviting highest clicking rate.

Category: Marketing | Tags: , , , , , , , , , , , , , , , , , , ,
Gossimer | June 1, 2010
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The Grand Renewal Rush – $8.59

We are thrilled to announce The Grand Renewal Rush: A chance to renew all your .COM/.NET Domains at our best slab pricing of $8.59! While other Registrars have started informing their Resellers about the upcoming .COM and .NET price hikes, at Gossimer we are offering you a Promotion to leverage on it by offering huge discounts to your Customers before the hike! :) This promo starts on 3rd June, 2010.

Category: Announcements | Tags: , , , ,
bikram | May 16, 2010
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Affiliate Marketing Strategy – How to Use Facebook Fan Page to Sell Your Affiliate Products

Let me make a confession to begin with. I am not good at making a website myself. I don’t even prefer hiring a designer, because sometimes either my expectations are not met with or the website designed doesn’t alone serve the purpose of fitting into the frame of affiliate marketing strategy. Although, website is considered essential for being a successful affiliate, you can’t depend on it completely to drive traffic to your affiliate products.

Facebook and Fan Page

I decided to shift my attention to Facebook, but there seemed to be no separation between the personal and the professional information. It was during browsing that one day I stumbled upon a miraculous feature of Facebook called Fan page. Not being an avid user of Facebook, I was oblivion to the Fan page’s existence. It was the best thing to happen to me and my effort at affiliate marketing. Whatever you wish to sell can be made into an attractive and descriptive Fan Page. See for yourself some of the ways in which you can use it to sell your affiliate products.

Focus on your product

While creating your Fan page keep in mind to give it the required professional touch. Be it the title for your page or the content within, your fans should get a clear message of your business attitude. Remember that Facebook requires a login to enter, but the Fan page is public and anyone can access it through search engines. To sell your affiliate products you need to focus on what the page reads like to divert traffic to it. Moreover, you can prepare different pages focusing different products.


Bond

It is imperative to bond with your fans. Even the best affiliate marketing programs cannot survive without a strong customer base. The more you interact with your fans the more benefits it will reap in future. You need not rush into plaguing your fans about your business or products. You need to understand the choice of your customers, form a group, provide with relevant information and gradually slide forward your affiliate product. In addition, you can ask for response and feedback from your fans or provide solutions to their queries in order to create healthy and feel-good two-way communication channel.

Display your Strength

In order to create a word of mouth for your affiliate product, you need to showcase your strength in your field. Display through in-depth case studies and often provide relevant links to other websites, blogs, and articles. Your fan base should be convinced with your knowledge and dedication towards your business.

Integrate

Once you have managed to form a strong holding on your fan base through Fan page, integrate your page with RSS and Twitter which will widen your fan following and make you known in your domain. Link the page with your website to promote your affiliate products further. Keep your page updated with relevant upcoming events such as discussions, webinars, or IM chat conferences which you or somebody else may be conducting.

To gain extra benefits without investing extra resources, affiliate product selling through Fan pages has come a long way. If executed in a strategic manner, Facebook marketing can be as efficient as any other internet marketing strategy. Being a socializing media, Facebook – in its new form of Fan pages – reaches millions of browsers daily. It undoubtedly has the capacity to make a difference in your outlook to sell your affiliate products.

Category: Marketing | Tags: , , , , , , , , , , , , , , , , , , ,