The word “FREE” takes our breath away, and forces us to stop doing whatever we are doing and pay attention to the item that comes before or after the word “FREE”. Free is very powerful, and so is free traffic.
Just announce that you will get guaranteed free traffic to the first person standing at your door tomorrow in the morning at 6 AM, and you will see a huge rush of people standing at your door a lot before 6 AM choking the city’s traffic, provided you have this reputation of being true to your words.
Free traffic is powerful, and people can do anything to get that, and ironically, they spend a hell lot of money on SEO (search engine optimization) to get free traffic. But, is free traffic worth the money? Let’s find out.
3 Benefits of free traffic
It is Free
Yes, it is free, and there was no point on guessing this benefit, for the topic itself spilled the beans. You do not have to pay any monthly fee or Pay-per-Click fee, CPM fee, or even Pay-per-view fee for this traffic. It is pure gold.
It is natural
Unlike traffic coming from sponsored listing on top of the search engine, free traffic is natural. People feel in charge when clicking on the organic result, for they caused the result to appear, not some advertiser by paying for the listing (sponsored one). This is reason why so many people click on the organic result in the search engine despite the fact that such listings are preceded and superseded by sponsored listing.
It is durable
You stop paying Google and it will remove your ad from the sponsored listing, but this does not happens with the organic listing that you get from Google or any other search engine. The listing stay there and traffic keep pouring.
And one drawback
It is slow
Everything is so good about free traffic, other than the speed of its delivery to a new website. If you have just registered a website, and need to go out soon with your product then organic free traffic is not your friend. Result can take 2-3 months to come by.
It is this nature of free traffic that makes it unreliable and no-so-useful for new websites. But, I would not like to discount free traffic. Instead, I will go with it, and to fill the traffic hole, in the meantime, I will use paid listing. A mix of both will take you a long way.