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Tag Archive for Phrase

bikram | November 27, 2010
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LSI Keywords and Negative Keywords

Taking our keyword discussion forward, we will talk about two different kinds of keywords: LSI and negative keywords.

LSI keywords

LSI keyword stands for latent semantic indexing keywords. These keywords are also known as related keywords, but these keywords are used not for the ranking purpose, but to support the main keyword. For example: LSI keywords for sleeping mattress could be bed, bedroom, pillow, home furnishing, sleep, etc.

LSI keywords are used to build context for your main keywords to function. The logic behind using LSI keyword is this: Search engines assume, and rightly so, that if you are writing on sleeping mattresses then you will talk about sleeping, comfort, pillow, house furnishing, and related things because mattress is related to such things.

Therefore, a legit website that contains such terms can be associated more strongly with a mattress website than the keyword-rich page that talks about mattress, but has related LSI terms missing. This is done to separate wheat from chaff.

Negative keywords

Negative keywords are keyword phrases that you exclude from your list of keywords when building a strategy. Let’s say you are about to run a PPC campaign for your mattress business, and for that you have created a list of keywords that should trigger your PPC ad to appear.

Let’s say you have included words like spring mattress, sleeping mattress, etc., in your list, and decided that whenever a user search for any phrase that contains any of the above phrases your PPC ad should show. This way you hope to get some customers.

After 24 hours of running your campaign, you see that your ad got many clicks, but conversion rate remained zero. To investigate the reason, you see your account only to find that your ad got displayed even when people searched for sleeping mattress wallpaper, or spring mattress video.

You are obviously not targeting these keywords, as none of your buyers will search for terms like wallpaper and video. So, you want to configure your keyword targeting in such a way that your ad do not get displayed when keyword phrases contain these words. To accomplish this, you mark wallpaper and video as negative keywords.

Negative keywords are the keywords or keyword phrases which you do not want to target.

Category: SEO | Tags: , , , , , , , , , , , , , , , , , , ,
Scot Pelt | August 26, 2010
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How To Write An Article And Promote Websites With Articles

Anyone can write an article and use it to advertise their site. The distribution of articles through article directories is one of the best ways to promote your site. Even if you have never penned one, there is at least one type of article that almost anybody can compose.

A Top-Ten Or List-Article. Choose with a topic that is relevant to your website and find a good keyword for it. This is the phrase that people will use when they use a search engine to find your article. If you aren’t sure how to do keyword research, just ask yourself what words you would use to search for an article on this topic.

Think of an aspect of your topic that can be made into a list. You’re going to write an article that has the “Top Ten Ways” to do something, or “Six Simple Techniques For” something, or “Five Questions To Ask” Whoever. Other possibilities include “Six Great Ideas For…,” “Top Ten Tips for…,” “Ten Secrets About…,” “Three Steps To…,” and so on.

Now just follow the simple outline below. Say the article is on ways that you can get free traffic for a website, and the keyword is “free website traffic.”

1. Write a title for the article, using the keyword it, so searchers can find your article more easily: “Six Ways To Get Free Website Traffic.”

2. Write a description of one or two sentences, telling the reader what they will get from reading your article: “How many ways do you use to get free traffic for your website? You’ll learn six of the best here.”

3. “Sell” the article in the first paragraph, using the keyword once again: “Free website traffic is a few clicks away if you know where to look…”

4. Create a numerated list, and explain each entry with a couple sentences: “1. Write articles. This is possibly the best way to get free website traffic. Submit your articles to article directories, and readers find there way to your site by way of the link at the end of your article. 2. Exchange links with high traffic websites…”

5. End the article with a short paragraph, using the keywords one more time: “You can see that some of these ways to get free website traffic are easier than others, but why not try all of them. The real question is which will work best for your website…” This summary paragraph isn’t always necessary.

6. Create a short “About The Author” or author’s resource box. Have just one or two links to your website in it. Talk less about yourself than about why the reader should visit your site. Entice and tantalize: “For more ways to get free website traffic, visit…” This is possibly the most important part of how to write an article for website publicity.

Want to find out more about writing articles go this incredible article writing tips website, then visit Scot Pelt’s site on how to promote your articles with theUnique Article Wizard the amazing article submission service.

Category: Articles | Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,
Sharon Dawkins | August 18, 2010
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Propel Your Website With Article Marketing

There are many different strategies that must be applied for successful article marketing. The most brilliantly composed prose in the world may become entirely useless in SEO terms in the event the article fails to make use of keywords and links properly. Your success with techniques for backlink building using articles will depend on whether or not you follow the recommendations given below in terms of article writing and article submission.

The first and most crucial suggestion for publishing to article directories with regard to SEO purposes is to get your keywords right. Use Google’s keyword tool in order to find keywords which are relevant to your site, while not too competitive to use in your article. This helps to ensure that search engines class your article’s link to your website as ‘relevant’ and therefore it is going towards giving you better ranking. When you are distributing articles you then should insert this term or phrase directly into your article so that it appears at about a 2-5% density. This means that somewhere between 2 and 5% of your words should be your designated keyword when you are conducting article marketing.

Why that percentage and not more or less? The explanation for this is by using more the search engines may in fact classify your content as spam, and any less they will not designate it as relevant. This is why link building making use of articles can be a fine art, necessitating a careful balancing of keywords to content. We would suggest to all writers that they use the following method which is actually the fastest way to get it right; simply separate the written content up into paragraphs of roughly 100 words. Using density of 2% would necessarily mean that for 100 words you would require two keywords, and if the density is appropriate in every paragraph, you will be safe when submitting your articles.

Finally, and above all, when marketing your site by means of article submissions ensure that you incorporate your link and to place it in the right place. The majority of article directories should have something referred to as a resource box for you to place a link, a photo and some information about yourself in. Include your link here instead of any place else in your article, and ensure that the keywords you are concentrating on are used in the “anchor text” of your link. If you don’t know how this works, it is a fairly basic bit of html that should be very straightforward to research online; or in most instances, the article directory site will have a tutorial on how this procedure is done. You may also find that several article directories will allow for in-content hyper-linking. This can be quite simple; you simply add your link to up to three of your keywords or key phrases. Be sure you have at one link within the opening paragraph.

You can find much more about article marketing and article domination by visiting the authors website.

Article marketing submission services is by far the best way to boost your site to the number one position. Use our professional article writing services to write and submit your article to hundreds of article submission sites.

Category: Articles | Tags: , , , , , , , , , , , , , , , , , , , , , , ,
bikram | April 21, 2010
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3 Things You Should Consider When Buying a PPC Ad

Not everyone wants to use SEO, as it takes months before it starts delivering results. And those who need immediate result use Pay per Click (PPC) campaign. The process of buying a PPC ad may sound simple — choose a keyword, create a killing ad, make a bid, and run the campaign — but it is not simple, and in this, one mistake will burn a very deep, dark black hole in your pocket. Hence, pay close attention to the things I am going to discuss here.

All PPC engines are not equal

In the heading, I was tempted to add some are more equal than others, but decided to leave it out because adding it would have falsified the claim heading makes.

No two PPC engine are the same. They function differently, their target audiences are different, they have different search volumes, and they convert differently. You need to find what kind of keywords or campaign works well on the PPC engine you are considering. For example, home stuff works well on MSN and tech goodies converts well on Google.

Special attention to Keyword selection

Keyword selection is the key behind high-converting ads, and low-cost ad spots on PPC engines. It is commonly believed the longer the searched phrase will be, the better it will convert, and cheaper it will come to you. Longer searched phrase has a better name. It is called long tail keyword.

One word keyword does not convert well. On the other hand, long tail keywords, brand names, etc. converts really well.

Use negative keywords

It is easier to lose money on a PPC campaign than to make some, and it becomes particularly easy if you are not excluding negative keywords from your campaign. By keeping unnecessary keywords and keywords that do not convert, you are opening a channel through which all you money will go down in the drain.

There are some keywords that could easily be dumped into the list of negative keywords for whatever campaign you are running. Words are free, illegal download, torrent, etc., are in almost all cases could be classified as negative keywords.

Study how negative keywords work in different search engines, and use it accordingly.

Keep these in mind when creating a PPC campaign. It will help you increase conversion.

Category: Marketing | Tags: , , , , , , , , , , , , , , , ,
bikram | May 5, 2009
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SEO SIMPLIFIED – Keywords in Content Part – I

Content is the reason why users will come, and content is the reason why you have started the website or more precisely it is the content because of which any media exists. We consume media to get something, some information, or knowledge from it. An interesting-to-read and relevant content is what we need to put on our website to pull and retain visitors, and we need to write the content using the keywords for which we have optimized our websites. There are four key considerations that we need to keep in mind when using keywords in the content. These four elements are very important, so you need to pay extra attention to these. Let’s discuss them one by one. In this article we will talk about Keyword density.

Keyword Density: In the simplest term Keyword density refers to the number of times a certain keyword or key phrase has been used in the content. This is calculated in the percentage term. For any kind of content you should eye to maintain the keyword density of between 2% and 7%. If the keyword density is below 2% then the search engine will have hard time noticing the content, and the content will be overlooked (considered spam), if the keyword density of your content is more than 7%.

Suppose you have written a 300-words article using the keyword “marketing eBook,” and you have used this term 12 times in the article then the keyword density of “marketing eBook” is 4%. To get to this figure, we  have used the following formula:

KN = (KD X WN)/100

Where,

KD = Keyword density

KN = Number of times a keyword has been used in the article/content

WN = Total number of words

Now, Let’s take an alternative view. You have written an article of 500 words using a certain keyword, and you want to achieve a keyword density of 5%. Now, the question is how to find how many times do you need to use the keyword to achieve 5% density? To do this, you can use either of the two formulas written below. The first formula is nothing but the reverse of the above one.

KN = (KD X WN)/100

Where,

KD = Keyword density

KN = Number of times a keyword has been used in the article/content

WN = Total number of words

Alternatively, you can multiply the total number of words by 0.05 to get the number of times you need to use the keyword to achieve 5% density. In the above example, you need to use your keyword 25 times to attain a keyword density of 5%.

To calculate the keyword density of 2%, 3%, 4%, 5%, 6%, or 7 % using above formula, you need to multiply the total number of words by 0.02, 0.03, 0.04, 0.04, 0.05, 0.06, and 0.07 respectively.

Category: SEO | Tags: , , , , , , , , , , ,
bikram | April 5, 2009
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SEO SIMPLIFIED: Basics of Keywords

Let’s start with defining keyword.  According to the University of Colorado:

A keyword is a significant word or phrase in the title, subject headings, contents notes, abstract, or text of a record in an online catalog or database which can be used as a search term in a free-text search to retrieve all the records containing it.

The above written technical definition was given to set the paradigm for this article and subsequent articles on keywords.  Moving further from it, let’s try to understand what a keyword exactly is and what it does.

When we talk about keyword in relation to the search engine then we do not only mean keywords, but we also mean key phrases.  Key phrases are the phrase we enter in the search box to fetch a desired result.

A search engine believes, which is also true, that one particular field can only have a limited number of related words, which a person will feed in the search box when he or she will require information on the subject.  Once you enter one of those words or phrases, the search engine spider crawls through the search engine’s data base of indexed pages and fetches the related information.

This basic list of keywords and key phrases for any subject or niche is not static, rather it evolves with time.  The length and the depth of the list will depend upon the search pattern of users searching for the keywords related information.  The search engine like Google keeps track of what you are entering in the search box and what links you are visiting from the Search Engine Result Pages (SERPs), and once the data for one keyword reaches a critical mass for any niche, let’s say for “Field-X”, this keyword gets associated with the “Field-X.”  This technique is also followed by the search engine to rank the relevancy and strength of a keyword or key phrase for the subject it is associated with.  There are three ways in which a keyword or key phrase can be used to search any information in a search engine and they are:

  1. Broad match: keyword (no punctuation)

      Ex: If you search for “search engines” in broad match then SERP will have results matching these terms: search engines (the one you entered), search engine (singular of the keyword you entered), searches or engine (result based on one part of the keyword), etc.

    2. If this mode is used for searching, the search engine will fetch not only the pages optimized for the keyword entered, but the search engine also fetches the pages optimized for similar keywords or for relevant variations of the keywords.

  2. Phrase match: “keyword”

    3. In this kind of search, the keyword is written between quotes, and this will fetch only the result matching this exact phrase.

  3. Exact match: [keyword]

    4. If you put the keyword within brackets while searching for it then you are doing an exact match search.  This will fetch results that have exclusive matches for the keywords with brackets.

With this, the article comes to an end; in the next article, on SEO Simplified, we will cover keyword research.

Category: SEO | Tags: , , , , , , , , , , , , , , , , , , , ,
bikram | April 3, 2009
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SEO SIMPLIFIED: What is “Search Engine”

We shall begin the second part of the SEO Simplified series with a definition of search engine and an explanation of how it works.  A search engine is any program that searches documents for the keyword entered by the user, but in general, we use the term search engine in association with online portals like, Google, Yahoo, MSN, Ask, Alta Vista, Excite, Lycos etc.  From now onward in the series, whenever we use the term search engine, we will be referring to web search engines, like the ones listed above.

When you enter a keyword in the designated area of any of these search portals, the portal sends a program called spider out on the web to look for as many files with matching keywords as it can, and at the end (when gathering the data is complete), the search engine produces the result on the page, called Search Engine Result Page (SERP).  The result is presented as a list of URLs (Uniform Resource Locators) that is ranked on the basis of relevance to the keyword searched for.

search-result

The image above shows how a typical search result looks line in SERP.  The result was produced by Google against the keyword search engine.  In the result above you can see that Google has highlighted the keyword search engine wherever it is mentioned.  It has also highlighted the term search because I went for the broad match search option.  If I had gone for phrase match (by putting the keyword(s) within quotes) then only “search engine” would have been highlighted.

The page in the result is optimized for the keyword “search engine,” by using the keyword in proper places like in the title, the URL and in the meta description.  We will discuss these tags later in detail.

From its beginning, in 1993, with the launch of Aliweb to Gezzmo search of 2009, search engines have evolved significantly.  Now the search results are more organic or algorithmic as opposed to the primarily human-input driven search results of the initial days, for example, Aliweb did not used any web spider or web robot to index web pages.  The database of Aliweb was dependent on information provided by the web site administrator himself about the existence of his web site.  Search engine business has come of age with the launch of today’s search Goliath, Google.com, in 1998.

As per the data of searches in February 2009, Google controls more than 60.3 percent of the worldwide search market, second to Google is Yahoo with 20.6 percent market share and with 8.2 percent, MSN is in the third position.  There are some regional search engines (like Baidu in China, Guruji in India, Yandex in Russia, etc.) as well that collectively control a significant portion of the search market.

The 60 percent estimate given above is the most conservative one.  In the actual consumer market Google has a far bigger share (more than 80 percent) of the search pie.  MSN and Yahoo use the power of default to reach the figure estimated above.  If you are a computer newbie that uses the in-built search box of the Internet Explorer and Flock browsers to meet your searching needs then you are using MSN and Yahoo respectively (as they are the default search engines for these browsers).

The actual market is when either a user types a search engines URL to fetch the result he or she wants or if the user is aware of which search engine he or she is using and why.  That is why almost all the Search Engine Optimization (SEO) activities are targeted primarily towards Google.  Search business has gone niche now, but Google is still ruling the roost.

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Gossimer | February 19, 2009
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Domain Suggestion Tool

Introduction on Domain name suggestion tool:

Did you wish you host a web right from the day you were fascinated towards computers? Despite getting all valuable technical support are you in need of any name for your web page? Not getting catchy names in your minds? Leave out the task to us!! Just let us know what your web page mainly deals with. Is it arts? Or science? Making money? Let it be anything, once you tell us the main idea behind your website we are here to guide you with all possible suggestions for your domain name and hence the domain name suggestion tool has reached great importance as our customer’s join is made much simpler.

What is the need of a domain name suggestion tool?
The very first question which rises in our mind is to know what the purpose of this domain name suggestion tool is. Every domain should have a name and most important in that is that the names must be very unique. We have numerous web sites and hence choosing very unique at the same time smart names is very difficult. Hence for that very purpose, these tools guide us in making our job simpler.

How does domain name suggestion tool work?

In our site, what is required is that, you just have to type the name or the phrase which relates to your domain. After typing the phrase, you can even choose the length of the domain name as many of us do not prefer long domain names. After you choose the length of your choice from the drop down, you have to click the suggest button to begin the customized search where we get more than thousands of options from which the customer can choose the one of their choice. Hence it is as simple as just browsing web.

One vital benefit of having a domain name suggestion tool is that you can save your time to a greater extent. In this fast moving world, every second counts and hence saving time by not wasting it unnecessarily in searching the domain name would be of great importance. We provide you with what you need in just few minutes and hence your once this step is successful no doubt you can start minting money just within a span of few weeks.

One more advantage is that you can create a webpage is any extension you want. That is if it is business oriented you can take up .biz. Also if is for any organization .org is suitable. Some of the other extension available includes .com, .info, .net etc. in any form you want it can be chosen based on its availability and also the cost of creating the website varies on it. But the usage of domain name suggestion tool is absolutely free!!

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