Media has always been in the centre of attention – shaping, enhancing, and controlling opinion. Magazines have been general, political, business magazines, travel magazine, beauty and health magazine, fitness magazine, educational magazine and of many other kinds. Magazines have not only nurtured human preferences and interests, but also shaped new thoughts, opinions and beliefs. But promoting a magazine online can altogether fetch a new class of prospective readers. If you have not tried it yet here are some tips for online promotion of magazine.
Advertise in your magazine’s niche related websites
It is always wise to advertise in your magazine’s niche related website. Suppose you have a travel related magazine, you may advertise in all leading travel portals and blogs. Finding niche is very important. Or you may simply buy advertisement space in a leading generic website which has a ‘travel’ tab under it. This way you will get visible to your exact target audience.
Each issue needs to be promoted
Each issue needs to be promoted, talked about, get seen and heard, shared and liked to build up the excitement. Cover page of next upcoming issue needs to be showcased everywhere – in your official site, in newsletters, blogs, forums you participate or advertisements or Facebook fan page. Talk about the core theme or central topic of the upcoming issue, display cover page and some alluring pictures which will be part of the magazine. It will be a nice way of drawing people.
Newsletters are must
Often people may not notice advertisements, so newsletter comes handy in such situation. Those who have already registered in your website, send out fortnightly or monthly newsletter to them in advance of its release to ensure people get to know about it, talk about it and wait for the issue to reach them. Develop a nice newsletter by a graphic designer talking about the central theme and all attractions to be included in the magazine.
Special discounts to online fans
If you are not on Facebook, Twitter you are missing out a large chunk of people. Create a fan page of your magazine on Facebook and start promoting it. Frequent updates with status messages, polls, images, contests, questions, tips, videos can actually arrest many eyeballs. Whosoever ‘like’s your Facebook fan page or follows you on Twitter may be entitled to 10% discount on purchase of your magazine. Such information spreads really fast on web and you will soon witness growing fan numbers.
Get started. Shout, share, get liked on the web to witness rising sale of your magazine.