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Tag Archive for Many Things

bikram | May 18, 2011
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Why Should You Have A Website?

Internet has changed a lot many things around us, but Are you still in the dark, wondering why people are hooked on to website. Well there are many convincing reasons which narrate why you should put up a website of your own. Here are some reasons.

It’s your virtual home

A website is like your home, your virtual presence in front of the world. It makes easier for the world to find you online, to know about you. People may look for you; type your name in web search engines to know about you. In this age of fierce competition, it’s important to get seen, heard, and known. If you don’t have a website you may let down the people who are looking for you. You actually reach the world, and don’t depend on local customers and all happens at free of cost. Through website you can exchange ideas, suggestions too. You can target international market and establish yourself as a global company.

Promote your products

Let the world see your portfolio of offering. You can s product explain your product features, benefits, compare with others’ and also display testimonials of happy customers.

Websites are awake 24 hours

Even when you are not working, or you are unavailable you are present before the world, since websites are always awake. In the mid of night people may look for you on web, buy goods from your site, drop messages, enquire, ask for franchise or job. Just imagine this virtual employee of yours – your website is working 365 days for 24 hours.

Brand image and customer relations

If you have a website people will show more confidence in you. You will draw maximum attention and good customer relations. People will also believe in you. Websites help in building strong corporate image. A good website also spreads fast word of mouth.

It saves time

Communication through brochures, mails, letters, phones take time and at times may not include everything. Websites save time, as you have put up all information regarding you on the website. If any of your prospects want to know about you, you can simply give your web URL to the person. It will talk about you, your offering, mission, vision, and clients – whatever you wish to communicate. People refer back to website again and again.

Category: Web Hosting | Tags: , , , , , , , , , , , , , , , , , ,
bikram | October 21, 2010
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Effective Tips for Work from Home Businesses

It’s definitely great to come out of service, and work on your own. Self-employment is the best option one can think of. But entrepreneurship and that too operating from home isn’t easy too, it seeks loads of dedication, motivation, hard work and sincerity. But again there’s no other work as flexible, as independent like work from home business. While initiating work from home business you may remain disillusioned and confused about many things. Here are some valuable tips for you.

Don’t overspend on infrastructure and resources

Don’t forget you are working from home, so you need not build a proper office. Keep it to the bare minimum which you can’t manage without. Once you do well, you can always expand. Don’t spend too much on things like workstation, new cupboards, new computer, new furniture. In the beginning, you may have to struggle lot, so save money for that. Buy equipments you may need for business are telephone, fax machine, computer or laptop, business cards, printer, headphone for voice calling. Rest you can develop while business grows in volume.

Work harder, longer

Don’t forget own business always demands more attention and hard work than working for someone else. Since it’s you own baby, you have to work harder for it, especially in the initial days. Initially you may not get much of work, but don’t lose hope. Even if you have to work at a small rate, start with it. Slowly you will proceed towards better future. Don’t lose hope or give up. Keeping the motivation high is very important. As it’s your own business, no one else can motivate you for it.

Fix working hours for yourself

Since one operates from home quite often idleness sets in and one takes things casually. Don’t fall into this trap. Keep your energy level high, don’t compromise with time. Fix specific working hours for yourself like strict office hours. Make sure you adhere to it. Be regular, maintain deadlines. It will not only streamline work but will also keep away stress and over work load. Consider yourself as a good professional and maintain decorum. Discipline brings success.

These simple tips combined together are a key to success for home business enthusiasts.

Category: Business | Tags: , , , , , , , , , , , , , , , , , , ,
bikram | June 26, 2010
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3 Things that Affect Your Conversion Rate

We all do a lot many things to pull people to our blogs, websites, and online stores in a hope that some of them will act and buy the product you are selling, or click the links on your website or fill the form you want them to fill. But, it often happens that people come, browse and go without taking any action whatsoever, other than clicking the close button or typing another URL. This is a cause of worry for all webmasters who face this every day.

There are many things that you can do to improve the conversion rate – that ranges from big changes to small tweaking. In this article, I will tell you about 3 such things. The things I am going to discuss may look like simple tweaking, but they have immense effect on the conversion rate of your website. I will suggest to not mess up with the following principles, should you want visitors to take desirable action.

3 conversation rate maximizing principles

Remove the fine prints

Do not keep prices, taxes, fines, interests, etc., hidden by a link. Tell your users how much will he be charged and for what. Do not bury the details in a link. You should be transparent in your dealings —particularly financial dealings — and tell your visitors upfront what he will be paying to use your services.

Send reports

Send periodic reports to everyone whom you bill monthly. Tell them what you are billing them for in each of your mail. If they are paying you then they deserve a monthly statement as well. I am not asking you to send a printed statement or bill every month. An email will do the trick.

If sending mails out to people is going to make them stop paying you then rethink about your product and redesign it.

Make it easy to quit

Do not just make it easy to quit, but tell your buyers as well. They should know that they will not be trapped in the system forever if they subscribe once. Tell them you do not have any intention to have unsatisfied customer.

If you can manage these three things well then you will see a sharp rise in the number of people taking the action you want them to take.

Category: Marketing | Tags: , , , , , , , , , , , , ,
bikram | May 9, 2010
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Life beyond Keyword Density

Keyword density is an important concept. It tells you how many keywords you should use in an article of so many words. It tells you about the fine line that you should not cross, if your goal is to get listed by a search engine.

This is good information, but this is not all. There are many things about keyword usage that lies beyond the scope of keyword density. Following a 2% or 5% keyword density is good, as it will save you from getting blacklisted, but it will not guarantee a place in a search engine. To secure a prominent place in a search engine, you need to consider the following:

  1. Search engine place significant weight on anchor text, so use appropriate keyword in the anchor text.
  2. Meta keyword has lost its charm, thanks to keywords stuffers; still, putting your keywords here will not hurt you in anyway. And in some cases it may benefit you as well.
  3. Meta keyword may have lost its charm, but meta description tag is still going strong. You should, thus, use it wisely.
  4. Put your most important keyword as early in the title as you can because search engines give title tag a lot of weight.
  5. Heading tags (H1, H2, H3, H4, H5, and H6) play very important role, so make sure you have keywords in these places.
  6. Use keywords in strong, bold, and italicized texts. They matter a lot for search engines. You should provide these attributes to your keywords, at least once.
  7. Write for the human reader, not for the search engine. Abusing keywords is not right.
  8. Use LSI keywords to build the context of the article.
  9. Do not stuff your article will irrelevant keywords.
  10. Use keywords to interlink your posts.

Apart from these, you should also work towards making your website look authoritative. Along with the domain age, authority of the website also plays a major role in getting a better ranking for a website. Authority could be built in the website by writing for the users, not for the search engines. Add value to the lives of your readers, and they will consider you an authority in your domain.

Category: SEO | Tags: , , , , , , , , , , , , , , , , , ,
bikram | December 29, 2009
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SEO and HTML 5

Prepare a farewell script and practice it. It is time to give a tight hug and bid farewell to HTML 4.01. It’s time to extend your arms to welcome HTML 5. It is going to make coding easy for web developers and easy-to-understand for SEO guys.

With HTML 5 the webpage will be free of multiple usages of <div> elements. Many new elements have been added to HTML5 that will make the use of <div ID=”ABC”> and <div class=”XYZ”> redundant.

Diff between HTML 4.1 and HTML 5

A typical Content layout in HTML 4.1 looks like:

<body>

<div id=”header”> …</div>

<div id=”nav”> …</div>

<div class=”article”> …</div>

<div class=”section”> …</div>

<div id=”sidebar”> …</div>

<div id=”footer”> …</div>

</body>

Content layout in HTML 5

<body>

<header>…</header>

<nav>…</nav>

<article>

<section>

        <h1>Level 1</h1>
        <section>
        <h1>Level 2</h1>
        <section>
        <h1>Level 3</h1>
        </section>

</section>

</section>

</article>

<aside>…</aside>

<footer>…</footer>

</body>

Tags like <video> and <audio> will help you imbed your audio and video files directly in your HTML pages, which means more control on how they appear on your web page.

A new <header> tag has been announced that gives more flexibility. It works similar to <H1> tag, but <header> will contain more elements like h1, h2, h3, a complete paragraph of text, hard-coded links, etc. It’s a blessing for SEO people.

This was just a brief overview of what will change once HTML 5.0 will become the standard. Lot many things will change, which we can witness only when it will be up and running. I am excited about it, and what about you? Are you also waiting for it as impatiently as I am? Share your view, I am all ears.

Category: SEO | Tags: , , , , , , , , , , , , , , , , , , ,
bikram | August 18, 2009
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SEO SIMPLIFIED: Top SEO Strategies

We have come a long way on our SEO journey, and learned many useful things along the way. I have made a list of the top 10 SEO activities that will get you the most results.  If you made a list of your own SEO efforts, what would it include? Let’s compare notes!

  1. A tightly-focused Keyword (niche keyword) is the foundation of any SEO activity.
  2. A Creative Headline is also very important for SEO and to make people stop by to read the article.
  3. A Powerful Meta Description tag has a positive impact on the click-through rate [from SERP].
  4. Keyword-rich (keyword density: 2-7 %), user-friendly content/article will ascertain that the reader keeps coming back.
  5. Anchor Text. It is the building block of any linking (interlinking, inbound links or outbound links) activity.
  6. Inbound Link (backlink) building.
  7. Interlinking of pages.
  8. Website submission to DMOZ open directory project as well as to Yahoo and Google directories.
  9. Article writing and publishing in article directories like ezinearticles.com, articlebase.com, etc.
  10. Forum posting with a link in signature line, and blog commenting with a keyword-rich anchor text.

I have left many things off of this SEO top 10 list which I feel are less important than the ones inluded. What do you think? Does your list look like this, or is it completely different?  Use the comment box and share what you think is most important when it comes to SEO, I’m looking forward to seeing what you post!

Category: SEO | Tags: , , , , , , , , , , , , , , , , ,