The days of auto-blogs, low-quality sites, duplicate content and spun articles are numbered. Starting with the big daddy Google, all the major search engines are delisting the websites that do not add value to customers’ experience of the website.
Becoming the torch-bearer of the new change, Google has made some changes in its algorithm to exclude websites with low-quality content from its SERP. Following suit, a lesser search engine Blekko has banned more than 1.1 million for the same reason. Are we witnessing a new change?
I guess so!
So how SEO will change in this new light?
SEO will significantly change, and content will gain more importance. Thanks to the improved algorithm. So far backlink was all an SEO expert was concerned with. And for him content was evil, which was necessary because in its absence, Google will not rank his or his client’s website. Such SEO experts cared less about people’s experience.
All of this is going to change now. People are going to get high-quality content in return to the keyword phrase they enter in the search box.
Who is going to benefit
In the light of this new change, people with good writing ability are going to benefit. It will be tough time for people who worked as an article production machine. They are the ones responsible for adding up to the trash littered on the Internet.
What will be the new SEO game like?
Backlinks as usual will be important. But backlinks alone will not cut it for poor webmasters. They need to have high-quality content on their website as well. Website design is also equally important – the new Google Instant Preview feature has made it must for a website to look good should it want to be visited.
2011 has brought a set of changes in search algorithm. SEO experts must update their knowledge and include these changes, or else they might go the dinosaur’s way, which leads to extinction.