So far in the series we have discussed about keyword density, keyword prominence and keyword proximity. In this concluding article on proper use of keywords in writing SEO content, we will talk about keyword ranking. When working hand in hand these four keyword usage techniques get better ranking for the your content. Hence, a proper use of each of them is necessary.
All keywords are not created equal. Some are more valuable while others are less, and for this reason we classify keywords in two broad categories, primary keywords and secondary keywords. This classification is done on the basis of the importance of the keywords for the website or blog in question. Once the keywords are ranked, we use primary keyword to optimize the tags, contents and HTML codes whereas secondary keywords are used to support the primary keywords. In other words, secondary keywords are used to strengthen the positioning of the primary keyword. Primary keywords are those keywords that get your website more visitors and have less competition, while secondary keywords are used less frequently by the searchers.
It is necessary to use a good combination of primary and secondary keywords to optimize a website for higher ranking. Although secondary keywords cannot get a huge fan-following for itself, but it creates the environment in which primary keywords flourish. Secondary keywords work as links between two or more primary keywords. There is no set rule for using secondary keywords in the content. Use it the way you like maintaining a separate keyword density of below 7 percent for each of the secondary keywords. Going over the limit will render your keywords inert, so keep even the secondary keywords inside the boundary imposed by major search engines.
This discussion on keyword ranking has led us to the end of the four-article long discussion on how to use keywords in content for better result. Continuing our SEO Simplified series, in the next article we will talk about sitemap.