Online marketing is the latest buzz. If you have a right product or service, but you are confused about how to promote it online; here are some tips for you. Know tricks of online marketing and let your product or service witness hiking sales figure.
An effective tool can be email marketing. Prepare a newsletter every month, detailing your product or service offering, company background, offers, achievements etc. Each month you may pick up a topic of your choice. Suppose you want to promote heavy discount for a month in winter season, or year end 50% discount, so accordingly prepare newsletter about the same a month before, and start sending it to people by email. Make sure you send newsletter mails to your present customers and prospective ones. Send it to the people who have subscribed for the newsletter in your website. If you keep sending to random prospects repetitively who do not wish to get mails form you, you are actually intruding into their privacy, inducing the receiver to mark you as spam.
Search engine optimization
Optimize your blog or website for the search engines like Google, Yahoo!, Bing, Ask.com, AOL etc. Optimize keywords for SEO. Remember higher ranking in search engines will fetch more and more traffic to your webpage and thus higher chances to sell. Use keywords effectively in header, content. But don’t suffocate your content with bombardment of keywords for search engine optimization.
Your website’s ranking, traffic and popularity depends on high quality links. Make sure you link to quality websites only. Linking to popular sites will fetch you higher number of traffic, higher ranking and increasing sales.
Hire a good content writer and get started with article writing and posting. Get quality articles written. These articles should be related to the industry you are in. At the end of articles mention name of your company or brand or your web URL. Now start posting these articles in various popular article directories like ezinearticles.
Social networking websites
These days everybody is on Facebook or Twitter. They are great platforms for web promotion. You may create fan page for your company. Keep posting new offers, achievements, images, videos, contests, and polls there. Ask people to join and grow your fan circle. You may also offer special discount to the people who join and like your fan page. You can also buy Facebook advertisement space.
Now what are you waiting for? Get started!