Have you ever thought why online advertising is becoming so popular with each passing day, why marketers are considering online advertising over traditional forms of advertising? These days why the media planners are considering online advertising as a major chunk of their media planning proposals and why companies are ready to make online advertising a major part of their budget? Here are some reasons explaining why online advertising is spreading allover so fast.
Cluttered traditional media
The major reasons for growing popularity of online advertising is too cluttered scenario of traditional media like – television advertising, radio advertising, outdoor advertising, press advertising. Advertising in traditional media has become extremely cluttered and has created a saturated market for the same. People avoid advertising in traditional media these days. When there is commercial break on television, people change the television channel immediately. Half of the advertising texts are unread, not remembered. Such activities ensure failure of a brand. Being cluttered and saturated traditional media is failing to penetrate through its target audience. As a result, people seek something new. Since, everyone is Internet savvy these days, online medium has opened a new gate of opportunity altogether for the marketers.
So much variety
Online advertising offers a huge range of variety. Traditional media doesn’t offer much variety in terms of types of advertising. A newspaper advertisement may have different sizes and location of advertisements only. Television advertisement may have different types based on duration and narrative. But online advertising offers altogether a vast array of advertising categories. Online advertising has wide range of variety like – interstitial advertisements; static banner advertisement, interactive banner advertisements, pop-up advertisements, viral advertisements and many other varieties.
Online advertisements are blessed with immediate action facility. In other forms of advertising you can’t measure exactly how many audiences responded to it and decided to purchase. But in online advertising you can check the relation between advertising and immediate sales. Since most of your banner advertisements or pop up advertisements will provide call to action buttons like ‘Buy now’, ‘Get it now’ you will have a direct relation with sales. People not only click on these buttons and land into the homepage of the brand and buy, but also send queries and perform other desired actions. As a result, you can immediately measure how many people responded to your online advertising and decided to purchase.
Unlike television and radio advertisements, which are gone forever once missed out; in online advertising you can refer to the advertising again and again for comparatively longer time. If you missed out the interstitial advertisement that appeared before the yahoo homepage showed up, you may reopen the site and see it again. You may do the same to see an interesting interactive banner advertisement. So, you have repeated viewing option.
Undoubtedly, online advertising is picking up with full vigor.