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Tag Archive for Duration

bikram | October 1, 2011
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Why Online Advertising is Picking Up Fast?

Have you ever thought why online advertising is becoming so popular with each passing day, why marketers are considering online advertising over traditional forms of advertising? These days why the media planners are considering online advertising as a major chunk of their media planning proposals and why companies are ready to make online advertising a major part of their budget? Here are some reasons explaining why online advertising is spreading allover so fast.

Cluttered traditional media

The major reasons for growing popularity of online advertising is too cluttered scenario of traditional media like – television advertising, radio advertising, outdoor advertising, press advertising. Advertising in traditional media has become extremely cluttered and has created a saturated market for the same. People avoid advertising in traditional media these days. When there is commercial break on television, people change the television channel immediately. Half of the advertising texts are unread, not remembered. Such activities ensure failure of a brand. Being cluttered and saturated traditional media is failing to penetrate through its target audience. As a result, people seek something new. Since, everyone is Internet savvy these days, online medium has opened a new gate of opportunity altogether for the marketers.

So much variety

Online advertising offers a huge range of variety. Traditional media doesn’t offer much variety in terms of types of advertising. A newspaper advertisement may have different sizes and location of advertisements only. Television advertisement may have different types based on duration and narrative. But online advertising offers altogether a vast array of advertising categories. Online advertising has wide range of variety like – interstitial advertisements; static banner advertisement, interactive banner advertisements, pop-up advertisements, viral advertisements and many other varieties.

Instant action

Online advertisements are blessed with immediate action facility. In other forms of advertising you can’t measure exactly how many audiences responded to it and decided to purchase. But in online advertising you can check the relation between advertising and immediate sales. Since most of your banner advertisements or pop up advertisements will provide call to action buttons like ‘Buy now’, ‘Get it now’ you will have a direct relation with sales. People not only click on these buttons and land into the homepage of the brand and buy, but also send queries and perform other desired actions. As a result, you can immediately measure how many people responded to your online advertising and decided to purchase.

Longer life

Unlike television and radio advertisements, which are gone forever once missed out; in online advertising you can refer to the advertising again and again for comparatively longer time. If you missed out the interstitial advertisement that appeared before the yahoo homepage showed up, you may reopen the site and see it again. You may do the same to see an interesting interactive banner advertisement. So, you have repeated viewing option.

Undoubtedly, online advertising is picking up with full vigor.

 

Category: Marketing | Tags: , , , , , , , , , , , , , , , , , , ,
Gossimer | May 9, 2011
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Upgrade/Downgrade Feature for Web Services – Now Available

Dear Reseller,

We’re very happy to announce the launch of the Upgrade/Downgrade feature for our Web Services i.e. Web Hosting, Email Hosting, Website Builder and Website Design.

From the 9th of May, 2011 your Customers will be able to switch between the Custom Plans that you have created.

In this post, you’ll find:

  • How the Upgrade/Downgrade Feature Works
  • SuperSite Impact
  • API Impact

How the Upgrade/Downgrade Feature Works:

  • Your Customers will be able to view the option of Upgrading/Downgrading in the Order Management View. For Instance, under ‘Manage Web Hosting’ the blurb shown below will be visible to the Customer. 
  • On clicking the See Plan and Pricing button, your Customer will be taken to your SuperSite where he’ll be able to switch plans

Your Customer will also be shown the number of Credits he currently has. Credits are nothing but the Monthly Cost of the Web Services Plan multiplied by the remaining duration of the package

  • If he/she chooses to Upgrade, the number of credits will be adjusted into the price of the Web Services package and an invoice for the remaining amount will be raised
  • If your Customer chooses to Downgrade, he will be given the option of increasing the duration of his Web Services package. An actual refund to his account will not be possible

 Please Note:

Your Customers can switch not only between the plans of the same product but also between plans of different Products within Web Services. 

For example, A Customer can upgrade from an Email Hosting Plan to a Web Hosting Plan.

SuperSite Impact:

We have modified certain files of the SuperSite to incorporate this launch.

Do keep in mind:

  • If no modifications have been made to the below mentioned pages, our changes will be automatically reflected on your SuperSite
  • However, if you have made any modifications to these pages, you will need to manually update them and incorporate our changes
  • Making these changes is essential to ensure the smooth functioning of your SuperSite

New Files – To be Added: (Though not live, these pages are currently available in the SuperSite Admin Area for translation)

Diy_plans.html: Dashboard » Manage Site » Edit/Translate Content Pages » Upgrade_process » Diy_plans.html 

  • Windows_hosting_plans.html: Dashboard » Manage Site » Edit/Translate Content Pages » Upgrade_process » Windows_hosting_plans.html
  • Email_plans.html: Dashboard » Manage Site » Edit/Translate Content Pages » Upgrade_process » Email_plans.html 
  • Linux_hosting_plans.html: Dashboard » Manage Site » Edit/Translate Content Pages » Upgrade_process » Linux_hosting_plans.html
  • Upgrade_options.html: Dashboard » Manage Site » Edit/Translate Content Pages » Upgrade_process » Upgrade_options.html 
  • Bifm_plans.html: Dashboard » Manage Site » Edit/Translate Content Pages » Upgrade_process » Bifm_plans.html 
  • Plan_change_summary.html: Dashboard » Manage Site » Edit/Translate Content Pages » Upgrade_process » Plan_change_summary.html

Existing Files – To be Modified: (If you have made modifications to any of these files, you will need to manually check for the changes we’ve pushed through and implement them on your side.)

  • Error_messages_list.txt: Dashboard » Manage Site » Edit/Translate Content Pages » Common » Errors » Error_messages_list.txt
  • Common.css: Dashboard » Manage Theme » CSS » Common » Common.css
  • Web_email_hosting.css: Dashboard » Manage Theme » CSS » Hosting » Web_email_hosting.css
  • Website-builder.css: Dashboard » Manage Theme » CSS » Sitebuilder » Website-builder.css
  • Root.html: Dashboard » Manage Site » Edit/Translate Content Pages » Root.html
  • Sitebuilder_lite.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step1 » Includes » Sitebuilder_lite.html
  • Linux_hosting.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step1 » Includes » Linux_hosting.html
  • Website_design.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step1 » Includes » Website_design.html
  • Window_hosting.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step1 » Includes » Window_hosting.html
  • Mail_hosting.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step1 » Includes » Mail_hosting.html
  • Form2.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step1 » Includes » Form2.html
  • Sitebuilder_lite.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step2 » Includes » Sitebuilder_lite.html
  • Linux_hosting.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step2 » Includes » Linux_hosting.html
  • Website_design.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step2 » Includes » Website_design.html
  • Window_hosting.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step2 » Includes » Window_hosting.html
  • Mail_hosting.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step2 » Includes » Mail_hosting.html
  • Payments_options.html: Dashboard » Manage Site » Edit/Translate Content Pages » Shopping_process » Checkout_step2 » Includes » Payments_options.html

API Impact:

There will be no API Impact with the launch of the Upgrade/Downgrade feature. The Modify/Upgrade call will need to be used for this purpose.

To obtain the applicable price for a particular order, the Get Modify/Upgrade Price call needs to be used.

Category: Announcements, Resellers | Tags: , , , , , , , , , , , , , ,
bikram | December 4, 2010
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Few more Tips for Making Television Commercials

Continuing our discussion from where we have left in the last article titled, 4 Tips for Making Television Commercial, where I shared some key tips on television commercial making, I am going to share some more killer tips on television commercial making. You can use these tips to make your own TVC, or you can put them to use for your online blog commercial as well.

Don’t preach

People don’t like when you preach them something. Rather enlighten them, suggest them, and persuade them by showing the effect of your product. You may use a testimonial approach where the user or a professional recommends its usage. People find it repulsive and forced when you try to preach and ask to buy repetitively. Hard selling just doesn’t work anymore, except few exceptional cases where limited offers are running. Keep your approach subtle, indirect yet persuasive. Be a friend, be user-friendly not bossy.

Disclose the brand towards end

Don’t disclose the mystery too early. Let your story captivate your audience, make them wonder about the whole and only know the brand towards the end. It will not only keep up the mystery but also induce the viewer to the watch the whole film. Often brand revelation towards end of the commercial makes the brand appear weak in terms of recall value. So make sure your brand window is loud and strong enough and draws attention. You may also have a voice over (VO) reinforcing the brand name, so that brand recall and recognition stays optimum.

Duration of each frame

Biggest challenge of a television commercial is conveying a story, selling premise – all in tight few seconds time frame. Time duration is the biggest challenge of a commercial. Every frame is important, as they together weave a story. Make sure your each from is of small duration, but long enough to get noticed, enabling reading of the text (Super) on the screen.

Execution

Even a great script can witness a sudden death when the execution is poor. Don’t let your creative idea die at the cost of execution. Make sure direction of the film, characters, acting, editing, music everything is flawless. Don’t compromise with the cost of execution. Editing, sound effects, visual effects should be perfect. If your film is animated film, it should be done nicely, with good animation effects. At times, even an average concept appears great because of good execution.

Know the product’s life cycle

A film is developed as per the product’s life cycle stage. If it’s an old brand, it may just need a small reminder commercial film, which can be small in length. If the product is new and getting launched, advertisement will be of greater length and brand name should be revealed in the right manner. Treating a product aptly in a film, as per the product lifecycle is very important.

Let your film draw maximum attention.

Category: Marketing | Tags: , , , , , , , , , , , , , , , , , ,
bikram | September 3, 2010
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How to Plan a Contest for Your Blog

For last three posts, we have been talking about the power of contest, and what are the different kinds of contests that we can host to draw in a lot of traffic to our websites. In this post, I will talk about the process you should follow to create a contest that will get more visitors.

What will be the prize?

The nature of your contest will be influenced a lot by the prizes you will give. This stage, therefore, should come earlier. You should beforehand decide the prizes you will give to the winner. Do not go overboard with this. Always keep your budget in sight when deciding on this.

What type of contest?

You need to take a judgment call here weighing pros and cons of each type of contests, and matching them against the objective at your hand. As discussed earlier content-based contest needs a lot of time from participants in comparison to that of click-based contest.

This is the second stage in the planning process, and contrary to what common perception you should decide on the nature of contest only after you have determined the prizes you will give, as the prize you can give without going out of budget will determine how much time participant will devote.

How long will it run?

No contest can run forever, and when I said forever I mean any period of more than 30-45 days. In some cases, you may take liberty of running a contest for 60 days as well, but do not cross this limit.

The maximum time duration you will set for your contest will also get influenced by the nature of your contest and the prize you are offering. Keep in mind that the longer a contest runs the more impatient participants become

Participation rules

You need to set some ground rule that will be followed by every contest you run, or active you do for your blog. And there should be some contest-specific rules as well. Both of them need to be nicely laid on paper using a clear tone of voice that could be easily understood by anyone, regardless of his or her education level. This is critical for the success of your contest.

These are the four basic rules that you need to follow when designing a contest, and I would strongly recommend following this very structure only. It will make life much easier for you.

Category: blogging | Tags: , , , , , , , , , , , , , , , , , , ,
bikram | September 1, 2010
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3 Things You Must Tell Your Visitors about the Contest You Are Running

Contests are cool. They not only help you get many backlinks, tons of traffic, but they also help you build community around your blog — a community that interacts with each other and share ideas. You will learn a great deal from the community.

In the articles that preceded this one, we have seen how contests can help us get traffic, and what are two different types of contests (click on content-based contest and click-based contest to read the both articles). Now, we will see what we need to tell our visitors in order to make our contests a success.

Duration of the contest

You should tell your visitors how long this contest will run, and why do you think it is a good idea to run the contest for that long. This will give your visitors an idea about the time they have before they could participate in the contest, and they can plan their move accordingly.

Do not give rough estimates like the contest will run for 30 days or 60 days. Give them the specific dates like the contest will end on 31st of October.

Rules of participation

The participant should know, in advance, the rules you have set for them to qualify as a participant in the contest. Maintain the transparency, or else participants will feel cheated, which in no way could be desirable. Always remember, bad words travels faster than the speed of light, and it even reaches the underground recesses of the human mind.

Prizes to be won

You should also tell your visitors in advance about the prizes they could win. List the prizes in descending order, and communicate dollar value of the prize to give the participant an idea of what is at stake.

What should they do to win

Although a participant often knows what he needs to do to win, it is your duty to clearly communicate the action you want them to take in order to get a chance to win the prize. Write a clear-cut guide detailing everything you want them to do to win the prize.

None of the above discussed items are optional, you need to include everything that I discussed in your contest should you not want your visitors to feel cheated.

Category: blogging | Tags: , , , , , , , , , , , , , , , , , ,
bikram | September 1, 2010
No comments

3 Things You Must Tell Your Visitors about the Contest You Are Running

Contests are cool. They not only help you get many backlinks, tons of traffic, but they also help you build community around your blog — a community that interacts with each other and share ideas. You will learn a great deal from the community.

In the articles that preceded this one, we have seen how contests can help us get traffic, and what are two different types of contests (click on content-based contest and click-based contest to read the both articles). Now, we will see what we need to tell our visitors in order to make our contests a success.

Duration of the contest

You should tell your visitors how long this contest will run, and why do you think it is a good idea to run the contest for that long. This will give your visitors an idea about the time they have before they could participate in the contest, and they can plan their move accordingly.

Do not give rough estimates like the contest will run for 30 days or 60 days. Give them the specific dates like the contest will end on 31st of October.

Rules of participation

The participant should know, in advance, the rules you have set for them to qualify as a participant in the contest. Maintain the transparency, or else participants will feel cheated, which in no way could be desirable. Always remember, bad words travels faster than the speed of light, and it even reaches the underground recesses of the human mind.

Prizes to be won

You should also tell your visitors in advance about the prizes they could win. List the prizes in descending order, and communicate dollar value of the prize to give the participant an idea of what is at stake.

What should they do to win

Although a participant often knows what he needs to do to win, it is your duty to clearly communicate the action you want them to take in order to get a chance to win the prize. Write a clear-cut guide detailing everything you want them to do to win the prize.

None of the above discussed items are optional, you need to include everything that I discussed in your contest should you not want your visitors to feel cheated.

Category: blogging | Tags: , , , , , , , , , , , , , , , , , ,
bikram | September 1, 2010
No comments

3 Things You Must Tell Your Visitors about the Contest You Are Running

Contests are cool. They not only help you get many backlinks, tons of traffic, but they also help you build community around your blog — a community that interacts with each other and share ideas. You will learn a great deal from the community.

In the articles that preceded this one, we have seen how contests can help us get traffic, and what are two different types of contests (click on content-based contest and click-based contest to read the both articles). Now, we will see what we need to tell our visitors in order to make our contests a success.

Duration of the contest

You should tell your visitors how long this contest will run, and why do you think it is a good idea to run the contest for that long. This will give your visitors an idea about the time they have before they could participate in the contest, and they can plan their move accordingly.

Do not give rough estimates like the contest will run for 30 days or 60 days. Give them the specific dates like the contest will end on 31st of October.

Rules of participation

The participant should know, in advance, the rules you have set for them to qualify as a participant in the contest. Maintain the transparency, or else participants will feel cheated, which in no way could be desirable. Always remember, bad words travels faster than the speed of light, and it even reaches the underground recesses of the human mind.

Prizes to be won

You should also tell your visitors in advance about the prizes they could win. List the prizes in descending order, and communicate dollar value of the prize to give the participant an idea of what is at stake.

What should they do to win

Although a participant often knows what he needs to do to win, it is your duty to clearly communicate the action you want them to take in order to get a chance to win the prize. Write a clear-cut guide detailing everything you want them to do to win the prize.

None of the above discussed items are optional, you need to include everything that I discussed in your contest should you not want your visitors to feel cheated.

Category: blogging | Tags: , , , , , , , , , , , , , , , , , ,
bikram | July 5, 2010
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Criteria for Selection of Trade Show

With increasing number of tradeshows held all across the world it has become quite difficult to choose the right one for participation. A random selection of tradeshow could throw you in soup. So before deciding on participating in a trade show analysis of its credentials is very important. There are some more factors one should keep in mind before being part of it. Here are some guiding tips below –

  1. Track the history, years of experience. Also look out for the names of industrial giants behind the show. Do your research thoroughly. Always look out for big organizations, as they easily draw in good resources, marketing and promotions, infrastructure and better people. Check out the names of big sponsors.
  2. Analyze the demographic of people who flocked into the last show. How much was the footfall? Is the number of visitors mentioned true or exaggerated? Does the demography match with your target audience? Find answer to all these queries before marching on towards selection of trade show.
  3. Check out the list of speakers. Also look out for conference. Try to gather information about the speakers.
  4. Check out timing of the trade show and its duration. Don’t waste your time in trade shows which are just emphasizing on conferences. For them booths are time fillers. There will be hardly any promotion. Such events are conference driven, where booths barely draw any attention, located at the exit area of conference hall. As a result people hardly pay attention and see only when they are rushing home or going to the toilet. Such shows are big wastage for marketing.
  5. Also check out the numbers of booth and occupancy rate before a couple of weeks. Is the show in demand among participants? If yes then among whom all? Is it too cluttered or fine? Ideally 5-10% of booths remain empty before 14 days of the event, which fill up in the end moment with sponsors. Don’t go for an empty show.
  6. Don’t get tempted by heavy discount. If you are coming across desperate discounts and incredible offers, follow up calls it’s a matter to investigate in. These show desperation of the event organizer. He may have reasons behind it. You may still find it worth to join.
  7. Look out for testimonials of past participants and numbers of loyal participants. A good number of followers and long associates speak of the event’s credibility, quality and image.

Just keep these tips in mind before selection of trade show.

Category: Business | Tags: , , , , , , , , , , , , , , , , , , ,
Gossimer | June 15, 2010
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Retain your .COM & .NET Domain!

Dear Customer,

The Internet started with a bunch of popular domain extensions (.COM, .NET, .ORG, .INFO), and then progressed to the assortment that you now find with various service providers. However, statistics have always been testimonial to the fact that no other domain extension could match the popularity of a .COM & .NET.

It’s now been over 25 years since these domain extensions have been a part of our lives, and has grown to be synonymous with the internet. In today’s time, not having an internet presence is considered not having an identity; which is why, we have listed down some salient reasons why you should never let your .COM & .NET domain expire.

The Internet is .COM & .NET: Nearly half of the world’s population assumes that the Internet is .COM & .NET. When people around the world look up your website, the first thing that comes to mind is www.yourwebsite.com/net. Without a .COM/.NET domain you virtually become invisible to the world.

Reach & Visibility: Having your brand on the internet is the best way to connect & communicate with the masses. Information can be disseminated easily which eventually leads to potential prospect generation.

Personal Identity: Your .COM/.NET domain is an extension of who you are. It helps incorporate your personal touch.

  • For instance, if you’re an avid blogger, then maintaining your own personal URL such as mylife.com is more appealing than having a mylife.blogger.com. This helps add more substance to your online presence and views.

Gone Once; Gone Forever: The after domain market thrives on such expired domains. No sooner a domain expires it gets registered. You might just lose out on your domain forever.

Discounts: We offer you some of the best prices possible to renew your .COM/.NET domain name; and the longer your renewal duration, the better your price gets.

So we suggest you renew all your important domains for a maximum duration.

These reasons are precisely why you should consider holding onto your .COM/.NET domain name.

With the world’s population trying hard to get themselves on the World Wide Web, consider yourself lucky to have your brand associated with two of the biggest domain extensions alive on the internet today.

You already have taken the first smart step by registering the Domain; the next is to Renew it now.

Best Regards,

Gossimer
Note:

In case you are receiving our e-mail in your Junk-mail/Spam, mark this e-mail as Not Junk/Spam or add it to your Safe Sender’s list.
Category: Domain Registration | Tags: , , , , , , , , , , , , , , , , , , , , , , ,
Gossimer | February 26, 2010
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Scheduled maintenance – Email server

A hardware upgrade has been scheduled on one of our Email hosting servers.
On account of this, packages hosted on this server are expected to face interruption in services, during the maintenance.

Maintenance Window

  • Date: 27-02-2010 (Sunday)
  • Start Time: 00:30 AM IST
  • Estimated Duration: 30 mins

Following services will be affected during this downtime:

*  Control panel & Webmail for all the Mailbox Servers will not work for the specified duration.

Rest assured, all new incoming mails will queue up for delivery and shall be available in the Inbox as soon as the server is up and operational.
We regret the interruption in services. For any additional information, feel free to contact our support desk.

Category: LogicBoxes, TechSupport Notifications | Tags: , , , , , , , , , , , , , ,