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Tag Archive for Desire

bikram | June 9, 2011
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Implementation of AIDA Model in Website Promotion

AIDA model is used in every form of communication – advertising, public relations, and web promotion. AIDA is an abbreviated form of Attention, Interest, Desire, and Action. A message typically attracts attention, gains interest, creates desire, and precipitates action. Following AIDA model one can effectively send across the desired message. A website promotion task can be extremely effective and lucrative by following AIDA model. Here are few simple steps of web promotion through AIDA model.

Grab attention

You may grab attention towards your web presence through Twitter. It allows 140 characters, which is good enough space to promote a web URL, blog, Facebook fan page, YouTube video, etc. Make sure you always write a value or benefit proposition while putting the link along with it. Suppose you wish to promote an excellent video tutorial, you may write a line about the benefit preposition of the same and then put the link. This 140 character long headline will help you to pull reader’s attention and move on to the connecting landing page for further information.

Hold interest

Once you successfully grab attention of the visitor and bring audience to the website-landing page or video page or Facebook fan page, your next job is to hold interest of the audience. You may put up interesting images, videos, polls, contests pulling maximum eyeballs. Holding interest is the biggest challenge. Content of the landing page is solely responsible for holding interest. Remember, it’s not just what is said that counts, but also how it’s said.

Stimulate desire

To convert an interested visitor or curious prospect into interested buyer it is very important to stimulate desire of the audience. You may trigger desire to purchase or know further by adding some value to the content. Here you need to display benefit of using the product or service and how it can be useful. This is the stage of conviction. It can bend a person to agree completely or disagree and never come back. So this stage is extremely crucial. Suppose your blog post or website content is all about the SEO service you provide make sure you not only state features of your service but also translate those features into tangible and intangible benefits, telling people how you can solve their problems with effective solutions. You may take help of some proven experiments, statistical records, comparison charts, testimonials to support your claim.

Call to Action

Last but not the least, your ultimate task is to invite your audience to act now, buy or follow your offering or your intention. Call to action lines like – ‘Act Now’, ‘Buy Now’, ‘Order Now’, ‘Rush before stock ends’ ‘Free’ always draw attention of the audience and induce them to act. Use them effectively.

Follow AIDA model effectively in your web promotion.

Category: Marketing | Tags: , , , , , , , , , , , , , , , , , , ,
bikram | November 29, 2010
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How to write Body text of a Print Advertisement?

Advertisements are not only informative, but also entertaining, involving and highly captivating. But an average advertisement falls flat, if it doesn’t have elements to keep readers hooked on to it. A print advertisement is most challenging, since it’s not interactive in nature and advertisements in dailies don’t even offer multiple viewing. Thus it’s very important to grab attention of the reader, interest him or her and stimulate desire to take action. A body copy is the most challenging part of a print advertisement, because it’s the detailed text, descriptive in nature – which generally people tend to overlook. But a good effective piece of body text may turn heads and persuade to read further. Body text is ideally the descriptive part of a print advertisement which talks about the product’s benefits, features, and whatever the advertiser wishes to communicate to its prospects.

A body text typically has three parts – Lead, Elaboration and Call to Action.

The Lead

Lead is typically the starting of the body text. It has to be extremely captivating, inducing readers to continue reading. It can start with a question or a piece of information or a surprising fact or a quotation. Choice is yours. All you have to do is hold the reader’s attention and induce to read on. It typically involves the first sentence of the body text.

Elaboration

Once you grab attention of the reader, now elaborate by describing the product benefits and offers. It may include anything – product’s functionality description, products benefits, promotional offers, testimonials; depending upon the advertiser’s requirement. This part is ideally little long but compact, not more than two to three sentences. Remember, you should describe, but not bore your reader. Keep it descriptive yet crisp, detailed yet interesting.

Call to Action

Signing off part of the body text is equally important. Always remember, a bad ending can jeopardize a good beginning. So be careful while you finish off your body text. There has to be an element which will make the reader take action either in terms of further enquiry or purchase decision. Such elements are called ‘Call to action’. Include phrases like ‘Rush Now’, ‘Come today’, ‘Buy now’ etc. Call to action is the last reminder.

Let the body text of your advertisement draw eyeballs.

Category: Marketing | Tags: , , , , , , , , , , , , , , ,
Lisa Udy | August 19, 2010
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Five Reasons To Get Pre-Approved For A Loan Before Buying A Home Or Condo

Buying a home is a big decision and the search can be quite overwhelming. Understanding the benefits of getting pre-approved for a loan before buying a home can help cut down on the anxiety and worries often associated with the entire process.

Knowing how much home you qualify for ahead of time can help cut down on the number of home viewings. Depending on your price range, you may have many homes or just a handful. Regardless, it is easier to pick from a select group than jumping all over the place not knowing how much you will qualify for.

Having all of your financial information in order will help the process move along. The potential lender will require you to provide information about employment, tax information, as well as verification of the same. If you are self-employment, other criteria must be met to prove to the lender you can afford to make monthly payments.

There are great benefits to knowing how much home you can afford before house hunting. One of the greatest advantages of getting pre-approved is you can narrow down your house hunting search. One a price range is determined, your realtor can focus on finding the amenities you are a looking for within that price range.

Getting a home loan from the lender makes life easier for everyone. You, the buyer know what you can afford up front, the seller can be assured that you have been qualified by the bank so they are not wasting their time, and the realtor can focus on homes within your price range and look more closely for amenities that you desire.

Getting approved does not mean the deal is sealed. It must go to underwriting and all of your documentation will be checked for validity and accuracy. As long as everything is in order, chances are your loan will be approved. If you are self-employed you will be required to supply additional documentation since there is no employer to contact. The lender can still pre-qualify you, based on the information provided, for a specific amount.

Purchasing property is a big decision. You are making probably one of the biggest commitments in your life, agreeing to 30, 20, or 15 years of payments. The benefit of being a homeowner will prove to be worth all of the work and stress endured when it is all said and done.

Article written by Lisa Udy, who is an expert in her field. You can learn more by visiting Smithfield Utah Homes For Sale and Providence Utah Homes For Sale.

Category: Articles | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,
bikram | August 13, 2010
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How Blogging can help You Drive Traffic to Your Website

Blogging may be a business in its own right, but there is a huge list of blogs — probably larger than the ones that are business in themselves — primary function of which is to generate more business for the parent website. In this article, we will focus our attention on understanding how exactly blogging helps business grow online. We will be examining certain facts about blogging that fuels a business growth. In this, the first thing to go is the SEO value of blogging.

Blogging for SEO – Freshness of content

For a static website like a corporate website or an e-commerce site, blogging is the only way to continuously add fresh content which search engine loves, and which gives people reason to visit the blog again and again.

Blog commenting – Blogging for Community building

Commenting on popular blogs, and responding to comments people leave on your blog is a very potent way to increase influx of traffic on your website. It does not only pulls traffic in and work towards fetching higher search engine ranking for you, but it also help you build community — a community of loyal fans.

Writing guest posts – Blogging to spread your reach

Writing guest posts for other blogs is a wonderful tool to get traffic for your website. Find an established blog in your niche and drop a mail to the blog owner showing your desire to write a guest post. If possible give him some idea about the topic you want to write on. You must give a link to your blog in the mail for him to sample your writing. A well-written guest post will not only fetch traffic, but it will get subscribers for you as well.

These are the three aspects of blogging that help a website get traffic, and it should be there in the arsenal of every online marketer.

Category: Marketing | Tags: , , , , , , , , , , , , , , , , , , ,
bikram | July 4, 2010
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Art of Selling

Selling may apparently appear to be a convincing and pushy act, but in real term it’s an art. Not everyone can sell things. Donning the cap of salesman might sound easy, but real challenge of salesman lies in selling product to the person who doesn’t need it. Can you sell hair shampoo to a bald man? There lies the challenge of salesmanship. You may not be a born salesman, but you can learn the tricks of selling and transform yourself into a good salesman.

Closing of sale

Closure of sale follows lined up ‘yes’ es. So make sure you grab attention of the prospect right from the beginning, take him or her along the convincing course to the final action point ‘yes’. Sales process also works in this sequence – AIDA (awareness, interest, desire, and action). Show the reason of purchase, benefits of the product. A series of ‘yes’ will ensure the ultimate big ‘yes’.

Price

Don’t give unnecessary discount at time of slow down of economy or otherwise. Heavy discount shows desperate attitude of salesman to close sale. Discount affects consumers’ attitude towards the brand and they consider discounted price to be brands real worth. Offer a discount only when it’s needed and when you can change perception of your customers towards the brand. A skilled salesperson understands need of the customer. Even if you offer discount, don’t make the offer available for long time. If customer asks for discount or complaints about too high price stay alarmed and ready with answers and logic. Holding on price in slowdown economy is required. Maintaining price integrity is slowdown economy is a sure winning strategy.

Knowledge

Knowledge of product, target audience, promotional offer, competitors, product positioning, and price are vital. These should be on finger tip of the sales person.

Power of words

Mastery of words, command on language, persuading words, warm words, convincing words, genuine approach – are integral part of salesmanship. Sound true, wise, and pleasing. Winning trust is very important.

Bring the leader inside you out

Good salesman not only listens, but also talks, convinces and leads. Pro-active, confident salesman inspires customers, instills confidence in them, and helps in arriving final decision. Leadership quality helps in developing long term business relations.

Just follow these few tips and turn into a better salesman.

Category: Business | Tags: , , , , , , , , , , , , , , , , , , ,
bikram | March 20, 2010
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Business Blogging – 3 Groups to Satisfy

Despite everything being same, business blogging differs from general blogging in at least one important way—the target audience. The target audience of a business blog falls in three distinct categories, each with different need, wants, and desire. All of which needs to be fulfilled should your business blog wants to succeed. In this blog post, I will focus my attention not on how part of satisfaction (how to satisfy), but on whom part (whom to satisfy).

In anything you do, knowledge of your target audience will take you a long way.

Customers

Customer is king, and his satisfaction is paramount. Whatever we do that passes for corporate or marketing communication should be attuned to satisfying customers’ need. Your blog should also serve to this end. Your blog will open a direct channel for them to communicate directly with decision makers in your organization. Keep this in mind and write accordingly. Tell everything worth your customers’ while on your blog and ask for feedback as well. Your goal is to connect and communicate with your customers.

Employees

Employees are your internal customer and their satisfaction or dissatisfaction with your organization will directly result in the satisfaction and dissatisfaction of your customers because they are the ones that create and deliver value. Think for a moment—how profitable your organization will be if the value creation and delivery engine (employees) of your organization stops functioning properly? You need to keep your employees in the know of everything that’s going on in your company. They need to know about the recent changes in your HR policy, the clients that you have acquired, clients you have stopped serving, people you have hired, and people who are star among equals. You can also ask your employees to drop feedback on the stuffs that are happening to your organization. Keep them informed and make them feel insider. This will go a long way.

Investor

How can you not inform people who put their money in your company about the internal affair of your company? Do not do that and you guarantee distrust and withdrawal of fund. Investors are important for your business, and knowledge about your company is important for them. Provide them what they need and they will give you what you need—money. To be certain of return on their investment investors need to have information about your company. Use your blog to serve them information. Keep them abreast with every important update in your company.

With this, the post comes to an end. In the next post, I will talk about 3 more customer groups that you may like to target with your blog.

 

 

Category: blogging | Tags: , , , , , , , , , , , , , , , ,
bikram | October 6, 2009
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3 Cs of Blogging – Comment, Conversation and Community

Acquiring new users and keeping the existing ones is the goal of any blog. The blog’s success in these two departments will determine the overall success of a blog, and fortunately there is a way to do this. A system that will help you acquire new visitors and retain the existing ones. We call it 3 Cs of blogging: Comments, Conversation and community.

Comment

Comment is the life blood for your blog. This is the juice that flows only when you write a compelling post and ask people to send in their views by adding call to action at the end of each blog post. At the end of the post ask your visitors to leave comments, suggestions and their opinions about the post. This will prompt them to write on your blog.

The best way to get comment is to write something controversial. Having said that, it is worth mentioning that despite what you do, comment rate will never be more than 1-2 percent of the total readership.

Conversation

Take it like this: you started the conversation by writing a post, and the readers did their part by writing their views in the comment box, now it is again on you to respond to each comment to keep the conversation going. You should never stop responding to your visitors. You will stop getting comments, the moment you stop responding to your visitors, so keep the conversation flow swift and let the comment juice flow.

Community

A lot of two-way conversation builds a community on your website, a community of people that have similar aspiration and desire. Now it on you, the blogger, to keep the community intact by providing the community what it seeks. If you want to build a pool of loyal reader then do not ignore any reader. Respect each of them, and respect their views. By respecting their views, I do not mean to say that accept it. You have all the right to contest their views and think differently, but do it in such a way that it does not offend the visitors.

Category: blogging | Tags: , , , , , , , , , , , , ,