AIDA model is used in every form of communication – advertising, public relations, and web promotion. AIDA is an abbreviated form of Attention, Interest, Desire, and Action. A message typically attracts attention, gains interest, creates desire, and precipitates action. Following AIDA model one can effectively send across the desired message. A website promotion task can be extremely effective and lucrative by following AIDA model. Here are few simple steps of web promotion through AIDA model.
You may grab attention towards your web presence through Twitter. It allows 140 characters, which is good enough space to promote a web URL, blog, Facebook fan page, YouTube video, etc. Make sure you always write a value or benefit proposition while putting the link along with it. Suppose you wish to promote an excellent video tutorial, you may write a line about the benefit preposition of the same and then put the link. This 140 character long headline will help you to pull reader’s attention and move on to the connecting landing page for further information.
Once you successfully grab attention of the visitor and bring audience to the website-landing page or video page or Facebook fan page, your next job is to hold interest of the audience. You may put up interesting images, videos, polls, contests pulling maximum eyeballs. Holding interest is the biggest challenge. Content of the landing page is solely responsible for holding interest. Remember, it’s not just what is said that counts, but also how it’s said.
To convert an interested visitor or curious prospect into interested buyer it is very important to stimulate desire of the audience. You may trigger desire to purchase or know further by adding some value to the content. Here you need to display benefit of using the product or service and how it can be useful. This is the stage of conviction. It can bend a person to agree completely or disagree and never come back. So this stage is extremely crucial. Suppose your blog post or website content is all about the SEO service you provide make sure you not only state features of your service but also translate those features into tangible and intangible benefits, telling people how you can solve their problems with effective solutions. You may take help of some proven experiments, statistical records, comparison charts, testimonials to support your claim.
Call to Action
Last but not the least, your ultimate task is to invite your audience to act now, buy or follow your offering or your intention. Call to action lines like – ‘Act Now’, ‘Buy Now’, ‘Order Now’, ‘Rush before stock ends’ ‘Free’ always draw attention of the audience and induce them to act. Use them effectively.
Follow AIDA model effectively in your web promotion.