Let me make a confession to begin with. I am not good at making a website myself. I don’t even prefer hiring a designer, because sometimes either my expectations are not met with or the website designed doesn’t alone serve the purpose of fitting into the frame of affiliate marketing strategy. Although, website is considered essential for being a successful affiliate, you can’t depend on it completely to drive traffic to your affiliate products.
Facebook and Fan Page
I decided to shift my attention to Facebook, but there seemed to be no separation between the personal and the professional information. It was during browsing that one day I stumbled upon a miraculous feature of Facebook called Fan page. Not being an avid user of Facebook, I was oblivion to the Fan page’s existence. It was the best thing to happen to me and my effort at affiliate marketing. Whatever you wish to sell can be made into an attractive and descriptive Fan Page. See for yourself some of the ways in which you can use it to sell your affiliate products.
Focus on your product
While creating your Fan page keep in mind to give it the required professional touch. Be it the title for your page or the content within, your fans should get a clear message of your business attitude. Remember that Facebook requires a login to enter, but the Fan page is public and anyone can access it through search engines. To sell your affiliate products you need to focus on what the page reads like to divert traffic to it. Moreover, you can prepare different pages focusing different products.
It is imperative to bond with your fans. Even the best affiliate marketing programs cannot survive without a strong customer base. The more you interact with your fans the more benefits it will reap in future. You need not rush into plaguing your fans about your business or products. You need to understand the choice of your customers, form a group, provide with relevant information and gradually slide forward your affiliate product. In addition, you can ask for response and feedback from your fans or provide solutions to their queries in order to create healthy and feel-good two-way communication channel.
Display your Strength
In order to create a word of mouth for your affiliate product, you need to showcase your strength in your field. Display through in-depth case studies and often provide relevant links to other websites, blogs, and articles. Your fan base should be convinced with your knowledge and dedication towards your business.
Once you have managed to form a strong holding on your fan base through Fan page, integrate your page with RSS and Twitter which will widen your fan following and make you known in your domain. Link the page with your website to promote your affiliate products further. Keep your page updated with relevant upcoming events such as discussions, webinars, or IM chat conferences which you or somebody else may be conducting.
To gain extra benefits without investing extra resources, affiliate product selling through Fan pages has come a long way. If executed in a strategic manner, Facebook marketing can be as efficient as any other internet marketing strategy. Being a socializing media, Facebook – in its new form of Fan pages – reaches millions of browsers daily. It undoubtedly has the capacity to make a difference in your outlook to sell your affiliate products.