Logo is a brand’s face before the world, its identity. Badly designed logo can take away a brand’s glory. So, you should think many times before getting a logo done. Find a creative expert to design your brand logo. Here are some reasons why you need a good logo.
A memorable face
A creative nicely designed logo is remembered for logo. As for example, swoosh of Nike, rabbit of Playboy. If the logo is ordinary, mundane, and not something new, it’s hardly recalled. If your logo has a distinct graphic element like the examples discussed, just test the market with the graphic element alone. If people can still recall the brand name, your logo is indeed popular. A good logo leaves a long lasting impression in minds of its target audience.
It’s a brand’s image
A brand’s image is closely related to its logo, how the brand looks like. Its typeface, graphic element, symbol, trademark, shapes, colors, fonts build imagery of a brand. If a brand has poor logo it’s avoided, not given much attention and conceived as a misfit brand.
Depicts personality of a brand
Logo is an iconic symbol, depicting a company, its products, and services. Besides, a logo also reflects an organization’s personality and standard.
Essence of a brand, its core philosophy, vision and values
Logo silently conveys a brand’s vision, values, core belief, and philosophy. It conveys essence of a brand. A good designer can convincingly capture a brand’s mood, core philosophy and values in its logo; communicating many things. A brand’s personality reflects in its brand logo. Nike’s swoosh deflects sporty attitude, motion, positive energy.
Breaks cluttered competition
There are thousands of brands in the market, struggling for mind space, grab eyeballs, induce trial and brand loyalty. In such cluttered competition, it’s difficult to break clutter of brands. That is challenge for a brand. It tries to find space for itself. A good logo makes this task way easier. It easily grabs attention and is recalled better.
Important part of packaging
In the age of hypermarket craze, where people randomly pick up brands packaging plays a great role. Good logo is an important part of packaging. When brand association is less, and people want to try a product, logo on the package plays an important role.