Book promotion is a traditional practice done by writers and publishers with tools like press conference, inauguration of book at a popular book store, giving away few free copies to fans along with the author’s signature. But, isn’t it done by all? Haven’t people got bored of it, and count it as just another way of seeking eyeballs? Especially when the target group of readers is very much on Internet, can you afford to miss out several opportunities? Are you wondering how to promote your upcoming novel on the Internet and push up sales? Here are some marketing ideas for you.
Building a website is the first stepping stone towards communicating with the prospective buyers. If you are already an established author with numbers of books published and you have a website of your own, registered by your name; all you have to do is include name of upcoming novel and release date under the news section of your website. But if it is your maiden effort and you wish to have an exclusive website dedicated to the novel, where you may discuss about its story or background and invite comments, you can buy web space dedicated to the book. If title of your book is ‘The unwanted Child’ you may buy web space under the name of www.theunwantedchild.com as per the availability. It’s first stepping stone towards your online marketing.
Online selling is important
Don’t sit back and relax assuming all leading bookstores will sell your novel. Many people wish to buy online at their own convenience rather than going to stores and browse through the shelves. Sell your novel through your website and through leading ecommerce sites like amazon.com, ebay.com and the like. It is important to make your novel available on the Internet.
Display critic comments and testimonials
People often go by recommendations and reviews. Before releasing novel for the public, call a press conference, distribute free copies to the media to spread words about your novel. You may also invite veteran writers, critics, publishers to talk about your novel. You may display some testimonials and reviews about the novel in your website and in every online promotional activity.
A Facebook fan page
These days since everyone is on Facebook, it is important for your novel to get heard, seen, shared, and liked on the Facebook. Create a fan page for your novel and start putting interesting messages. You will be soon flooded with ‘like’s. Start communicating interesting facts, lines, and contests about your upcoming novel. You may ask interesting questions to the fans and give free copies to the good answers. There are plenty of things to do and invite more likes.
It’s just the beginning. There are more ideas to come up.