Have you ever wondered why online socializing and networking has witnessed such a huge popularity among all? When we all are social beings and have excellent opportunities of socializing and networking in our society, why many of us have chosen virtual medium instead? Well, these are some of the reasons behind growing popularity of social networking.
Sedentary lifestyle and lack of time in hand
These days the modern society has indeed taught us how unknowingly one can get trapped in slavery of corporates and spend the whole life in a couch consuming unlimited information supply. Sedentary lifestyle has become a fatal disease wrapping the entire society with its poisonous tentacles. People have convincingly accepted the lifestyle of a robot where they are tied to a couch of operation with a fat payment in reward. But money can’t buy time, happiness, laughter, love or friends. We need to earn them. To earn them we need to spend quality time with our family, friends and beloved ones. Social network expands only when we make an effort and spend time in the same. Since we are almost always working, what can we do other than socializing in the virtual medium that is Internet and make friends? Even if virtual that can be real too.
People like anonymousness
Since Internet is a virtual medium, every thing about it is beyond sight, sound, feel and knowledge. So one can make the best use of it. People can remain anonymous, unreal. People may hesitate to approach someone in reality or may not dare to be friends with a popular journalist; but on Internet, the medium being virtual and one being virtually present they can make the best use of it. It is also a trump card for the shy, introvert people who are not much interactive and smart in reality, but don’t mind to socialize on the Internet. They build long friend list, interact regularly, build network and enjoy privacy the medium offers.
Regular, frequent and fast interaction
Even if it may sound nice, regular meeting and interaction with friends is not possible in real life. It is not only impossible for time factor but also people may find it intrusive into privacy. Whereas on Internet people can regularly interact at their own pace and ease, easily avoid when busy or not in mood without being bugged, and interaction can also be pretty fast with tools like email, chatting etc.
Internet has been a potent tool for its users, for different reasons of socializing and networking.




