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Archive for Internet Security

Be a “Can-Be” Entrepreneur

Starting out with your own business will probably be one of the most difficult decisions you will ever make, but the ends will definitely justify the means if you can commit yourself to being successful. There are millions of people in this world that have made the decision to forgo their own dreams and entrust their futures to the corporate world. With insurance options, benefit packages and many other perks, this has always been considered the ‘responsible’ decision for educated people, until now.

Today the world is faced with failing 401(k)s, diminishing benefits and massive layoff’s. According to the Bureau of Labor Statistics, in November alone, employers laid-off over 224,079 workers. This doesn’t even begin to touch the recent corporate layoffs for 2009, from such giants as Nortel, Microsoft, Google, and Motorola.

More and more, we are seeing an amazing trend coming out of this newly unemployed workforce, they are going solo and becoming the entrepreneurs they have always dreamed of becoming. CNN Money and the editors of Money Magazine recently created a handbook for Would-Be Entrepreneur’s that states:

If your career to date has been spent inside organizational flow charts
with more layers than baklava, starting your own shop is bound to be an adjustment.

It’s business time people! It’s time to quit being a would-be entrepreneur and start living out your dreams. Whether you want to create furniture out of recycled beer cans or you have a passionate desire to become the next Web 2.0 Guru, the world is rediscovering the Land of Opportunity that it once was, and the choice is now completely yours.

whether you’ve lost your job or you just want to switch careers,
creating a business starts with a unique idea and a solid plan of action.
- Joe Wallace, President of Growth Alliance of Greater Evansville

Once you have the idea and create your plan, success no longer becomes a matter of the economic situation, but a matter of self-discipline and ingenuity.

The future now belongs to you – where in the world are you going from here?

7 Important Questions to Get Your Business Headed in the Right Direction

  • Do you already have a business idea and think you’re ready to charge full-steam ahead?
    Start Your Online Business Today
  • Do you have what it takes to be an entrepreneur?
    Take the Entrepreneur Quiz
  • Are you looking for business ideas?
    Find Small Business Ideas
  • Are you looking for free information and resources to get started?
    Find Free Business Resources, Courses and Start-up Information
  • Do you already run your own business but need to step-it-up online?
    Get Started in E-Commerce
  • Do you have too much work and not enough resources?
    Hire, Manage, and Pay remote contractors as if they were in your office
  • Are you looking for ways to tweak your customer service options?
    Add Live Chat Services
    Tighten Up Your Online Security
    Online Data Protection

Internet Security

With the increase in the usage of Internet based applications, the modern computing world is faced with a constant threat about widespread, Internet-gobbling viruses.  So much so is their effect that news related to virus attacks has become a part of our daily information dose.  General alerts about Trojans, worms, viruses, and other Internet-based threats are on a rise everywhere.  Unfortunately, that’s not good news.  Money is hard to come by in this economy, and not every company can afford to have their networks revamped every time their system becomes venerable to hackers.

Recently in the news was the story of a security vendor, RSA, which found that a Trojan in their server took more than 500,000 online banking accounts credentials, credit cards and other reports.  The compromised data was collected from hundreds of financial institutions around the globe.  The company’s IT Fraud Action team later disclosed shocking information that the hackers behind the attack may have spent years in developing the Trojan.  These viruses are tricky and sometimes the average institution or customer does not even come to know that their computers are infected with it.  The threat to the data stored in company servers is huge and to protect it, is the first priority for any business.  The best remedy here is to take a defensive and professional approach towards Internet security.

  • First in the line of protective steps is to find an Internet security suite that covers all the basics of Internet security, such as viruses, spyware, spam, and firewall (and gives the user rights to customize its settings!).
  • Many small to mid-sized organizations take a reactive approach to threats and do not give combating Internet based threats due recognition.  It is often seen that such companies implement security once an incident has occurred and they’ve recognized their vulnerability.  Choosing a right kind of service provider that can defend against phishing, spamming and other email related thefts can reduce your worries to a great extent.
  • The IT team should be always updated about Internet security software updates and subscriptions.  The developers of these softwares constantly add security updates and fixes to their products.
  • Install firewall almost immediately after configuring a system, laptop, server or any remote device.  A firewall is the first line of defense against threats to Internet security.  It could be in the form of a hardware device like a router or a software program.

Typically, by employing more tools, you can make your network protective, while the tools inter-operate with each other.  If no viruses attacks are detected, that doesn’t mean the technology isn’t working; rather, it could be acting as a preventive warning to the security traps.

Protecting your network is like protecting your house.  Hackers are like thieves who are looking for valuable data.  You will never want your company to be an easy place for any attacker and would want to guard it with security alarms and protective software’s.

Checking on Websites of Your Link Exchange

When you run a business, you are sure to use the help of link exchanges to improve the clientele of your business. Many link exchange sites will provide you with links for you to advertise about your business.

However, you have to be careful of the different websites you reach through these links as some websites can cause problems to the efficient running of your computer. Sometimes, you may end up in a site where its owner encrypts the source of the website for protection from its content getting stolen or to cover up malicious code that harms his or her computer.

You can find out if the site that you visit is an encrypted site with tools like urlaudit, in addition to finding out if the site is a risk to people using your traffic exchange. Then there is a possibility of urls leading to a 404 error page.

This page proves to be very irritating to the surfer as it leads to a blank page, and is a waste of time for the surfer. This is why if you have a site exchange service, that you never direct surfers to pages with a 404 error page.

If you do direct them to the page, they lose interest in using your site exchange service and lose site traffic, which proves to be disadvantages to you. You can prevent all this by using tools like urlaudit which scans the links of your site exchange service to ensure that visitors don’t lead to wrong or missing pages in your urls.

Sometimes, you may find some sites with urls having a 404 error with urlaudit. You then have to contact the site owner to inform them of the sites so that the right steps can be taken to fix the problem. The site owner usually resolves the error wherein the missing page is replaced or updated, as required.

If you are providing a site exchange to people, you have to remember that there are many people who are not interested in links to sites having sounds and video, as these sites take a long time to load.

So you can use tools like Url Checker to ensure that the links that you provide them don’t have any audio or video matter on the site, and then decide whether or not to include the links in the site exchange list you provide to your client. You could contact the site owner to request for the removal of this audio and video content, if your client wants the link to the site to be included in the link exchange.

There are also many sites that have adult content; you have to decide whether you want your link exchange to include these sites, depending on the needs of the client. You can find out which sites on the link exchange have adult content with the help of urlaudit and include or exclude them from the link exchange site, as per the requirements of your customer.

So all this shows that with tools like urlaudit, you can cater your link exchange service to meet the needs and requirements of your customer.

Beware of Phishing

Phishing is a new model cyberspace attack, in which the attacker masquerades a genuine entity and tricks you into providing important user information such as credit cards, account user names, passwords, etc.

Usually phishing starts with an email or an instant message, appearing to be from the genuine entity, asking you to furnish important details or to ‘verify’ your account with the genuine entity to supposedly avoid a “disciplinary action” or on an “unforeseeable emergency.” The email will also have a link that points to a website copy of the genuine party’s website.

On visiting this website, you will be amazed to find its thorough resemblance to the genuine entity’s website; unsuspecting individuals may be fooled to believe that it is the original website. Unsuspecting users, thus, may provide the original user name and password in this website and make themselves victims of the phishing attack (and may still remain unsuspecting). Once given, the phishing entity has a direct door opened to your personal information and your identity. It can do anything with this information.

Online payment systems like PayPal, eBay, and online banking entities like Bank of America, Citibank are very common focus of the phishing attackers.

If you receive an email in your inbox, with subject line asking you to “confirm your email address,” “verify your login,” “log in to prevent disqualification,” etc., you should be wary. The spam detector of your email address may not catch these crooks all the time. If the genuine financial entity you depend on doesn’t usually ask your password or ask you to confirm any personal information, then the email you received must be from fraudulent entity.

You should check the email address it comes from (not the header information alone, the exact email address). Latest phishing mails on PayPal actually come from an email address, support@paypal.com while the genuine PayPal email address may be different (like support@intl.paypal.com). So, you cannot rely even on the email addresses of the senders. However, so many attackers use public email addresses provided by Yahoo, GMail etc. The header may tell you something such as “Bank of America Online Banking System,” while the sender email address would be “bankspoof@yahoo.tk.” Smart people quickly see this anomaly.

Always make sure, when you log in to your financial institution website, that you open a new browser window, type in the address on the address bar, and log in. Never click on any links you get on your emails.

Spot Phishing

Most or all of the professional organizations do not ask for your private and personal information over an email. They won’t ask you to “verify email” or “login to confirm” over an email anyway. So, any such mail you receive is phishing email and report it right away (see below to know how).

Look for promotional or intimidating diction in the emails you receive. If it tells you something like “We have no other means but to close down your account unless you verify now,” then remember it is most likely a phishing email.

Another type of phishing attack offers you large sums of money, telling you a short fiction about a bygone legacy (from which you get paid a percentage), asking your help to set records straight. On proceeding with the correspondence, you will be asked to submit bank account information, or even send small sums of money to enable successful funds transfer.

If the email contains image instead of text (to find out, try selecting the text on the email), then discern that it is an attempt to elude the spam filter of your email software.

Most of the phishing emails, owing to be from uneducated lot trying for quick bucks, may contain loads of grammatical and punctuation errors interspersed in awkward wording and spelling mistakes. Also, they would lack that quality and politeness of a polished professional email.

Another giveaway is the presence of attachments. Phishing emails may contain them while genuine entities never send attachments over emails. Make sure you don’t open any of the attachments received. They can be such potential threats as adwares, malwares, keyloggers, etc.

If you don’t find your name in the greeting in the mail, then it may be a phishing mail. Generic greetings like “Dear sir,” “Dear user,” “Dear subscriber,” etc., instead of “Dear Tom,” “Dear Sarah,” etc., clearly tells you that the sender knows not who you are. So, suspect such mails.

Check out the link provided. A link text of the URL of the genuine entity itself, like “Bank of America,” with underlying original hyperlink of the phishing website, may evade your eyes. So, always check which address it actually links to. Don’t open the hyperlink unless you are sure. Deceptive URLs can take many forms. Some URLs will be subdomains with the subdomain name that of the genuine organization. Like “Paypal Spoof” Be wary of these addresses.

Fight Phishing

Legally fighting phishing is very easy for you. A way to report phishing attack is through US-CERT, the United States Computer Emergency Readiness Team. Report phishing to US-CERT through their email address, phishing-report@us-cert.gov. Report phishing with the Antiphishing Organization email, reportphishing@antiphishing.org. Spams may be forwarded to spam@uce.gov (Federal Trade Commission, FTC email address). Also, alert the Internet Crime Complaint Center of FBI (www.ic3.gov).

Most of the online entities have their own designated email addresses for you to report phishing. For instance, PayPal has spoof@paypal.com, eBay has spoof@ebay.com.

Conclusion

To be on the safe side, always make sure you have a current antivirus and firewall application in place. Do not give your personal information through any links you receive in emails. Email is not a safe medium of communication at all; do not communicate with anybody you don’t know. Make sure you forward any spam or spoof you receive to the above-said entities. These simple steps will keep you secure in the cyberspace.