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Archive for How-To Guides

Don’ts for Interview Behavior

Interview behavior has its own preset rules and regulations. You can’t afford to mess up at the interview desk just because of your ignorance regarding the proper interview behavior. Interview behavior has remained rigid, deep-rooted within set rules and regulations. If you are new to the interview experience and unaware of ideal interview behavior, here are few tips for you.

Don’t try to be too flashy and attention grabbing

Keeping it humble and common won’t do any harm to you. Do not try to be an attention grabber. Keep your attire, appearance minimalistic and simple. Wear formal clothes (industry accepted and approved) of pastel shades. Do not try flashy and glittery textured clothes. Colors like – orange, red, pink, yellow, bright green are absolute ‘no no’. Instead you may settle for formal color hues like – black, grey, brown, dark blue, beige, white etc. Try matte finished textures. Let your clothes speak for your personality. Similarly wear shoes, make up of matte finished formal shades. Do not experiment much with colors. Make sure you stand out for your personality and qualities, not for wrong reasons like flashy clothes or appearance.

Do not talk in very high pitch

Often people assume talking in a high pitch while giving presentations or answering questions make one appear very confident, smart and influential. Well, it is wrong. Talking in a louder pitch may just make you appear to be over conscious, indecent, desperate to prove a point and irritating. So, keep your voice pitch moderate with clarity of diction and a pleasing tone. Do not try too hard, let it flow smoothly and easily.

Do not stare too much

It is popular belief that the interview candidate needs to do maximum eye contact with the board of interviewers or audience of presentation. On the contrary too much of eye contact may spoil your entire effort and make you appear as too desperate. It is true you need to make good amount of eye contact with the interviewer and audience in front; but gazing or staring at the people in front can actually send wrong messages across. Optimum eye contact is always good and will make you appear confident, smart and pleasing. Do not let your eyes wander here and there.

Do not keep fiddling things in front

It is highly irritating to see people in front fiddling things like – pens, paperweights, folders, bag straps etc. Often being tensed and while making up a proper reply in mind people keep fiddling things. Such activity sends poor messages across, like – unconfident nature, lack of knowledge etc. Instead sit straight, with hands folded in front, legs straight and chin up.

Keep in mind these strict ‘no no’s for interview behavior.

 

How to Promote a Gift Portal?

Gift portals have taken a toll over our daily lives, making the most of every festival, occasion and special days. Gifting companies have successfully convinced people to bring about a new occasion, new celebration each day with greeting cards, cakes, flowers, chocolates, toys, and millions of gifting ideas. Today, people can’t think of celebrating birthday without gifts. With growing physical distance between family members and busy work schedule people hardly get time to go out and purchase gifts. So more and more people these days are buying gifts online, but not many of them know about good gift portals, ending up with searching in Google and Yahoo instead. Learn the tricks to promote your gift portal effectively and keep the brand name on top of their mind. Here are some promotional ideas for your gift website.

Find a unique proposition for your website

It’s very important to find a niche for your website. You can’t afford to be just another gif portal with no unique selling proposition. Suppose you guarantee delivery of gifts within 24 hours, in case of failure offering money back proposal.  It will definitely help people in finding you credible, responsible, honest and dedicated. You may specialize in an area of a particular gifting idea like – flowers and greeting cards or gifts for children or gifts for women only. Finding niche is very important to stand out in clutter of gift portals.

Enable secure financial transaction

While purchasing on Internet people may not readily settle down for a new portal unless it seems very trustworthy in terms of financial transaction. Since people purchase through online banking, PayPal or credit cards the entire financial transaction process needs to be smooth, hassle-free and displaying secure server of VeriSign certification.

Free shipping

In this age of tight competition if you think you can make some money from delivery or shipping too, you are wrong. Almost every portal offer free shipping, which doesn’t mean they are running business at loss. They manage that cost within the product price itself. But to attract customers display shipping cost as absolutely free.

Special discounts on special days

Birthday, anniversary dates are different for all. But some occasions and festivals are universal like – Mother’s day, Valentine’s Day, Easter, and Christmas when people all across the world buy gifts for their dear ones. On such days, offer special discounts to make the most of these occasions and hike sales.

Remember customers’ special days

When a person registers with your website, ask his birthday and anniversary date. Send gifts to your customer on those special days to make him feel special and loved.  It can be a small token of love from your side – like a bouquet of flowers. Your customer will never go to any other portal.

Try these simple tips and see the difference.

How to Host Your GoDaddy Domain on Gossimer Hosting?

Introduction

GoDaddy may not be the chosen webhost for many, but it certainly holds a solid ground in the domain name registration industry. Many people have domain names with the company, which they, in the absence of proper knowledge, host them to slow and unreliable servers of GoDaddy itself. Many of new webmasters also get frustrated by the slow speed of the webhost’s customer support. They just wish if they can shift hosting to some other place.

Gossimer offers a viable web hosting solution to all those who feel stuck with GoDaddy, and do not know how to get out of it. This article will help you host your domains with Gossimer without transferring domain from GoDaddy. For that, all you need to do is follow the simple steps.

Step 1: Login to GoDaddy.com

The first step in the process is to go to GoDaddy and login to your account.

Step 2: Go to My Account

Once you are logged in, click on the My Account link.

 

Step 3: Choose the domain you want to host on Gossimer hosting

A list of domain names will appear.

 

Click on the domain you want to host with Gossimer’s multiple award-winning webhosting (Domain names in the example image had been blurred).

It will open a domain management page.

Step 4: Change NameServers

Click on the NameServers button and then Click Set NameServers link from the dropdown menu.

 

A new “dialogue box” will appear which will look like the following:

It will have four options, from which you need to choose the last one that says: “I have specific nameservers for my domains”. Once it is selected, a box will appear which may or may not contain existing nameservers of Goddady.com. You need to feed in the following details in each of the corresponding boxes, as given below:

Nameserver 1:
ns1.gossimer.com
Nameserver 2:
ns2.gossimer.com
Nameserver 3:
ns3.gossimer.com
Nameserver 4:
ns4.gossimer.com

Once everything is done, click ok. A dialogue box will appear that will say it may take up to 48 hours for the nameservers to change. Do not worry about that, it will not take that much time. Usually, it happens in maximum an hour or two. In some cases, I have noticed that it has happed in 10 or so minutes.

How to change webhosting of multiple domains?

The above way is good enough if you just have to move hosting of one domain from GoDaddy to Gossimer, but what if you have many domains? Following the process described above, you will take days before all your domains are hosted with Gossimer. So, I am going to give you another way to do bulk hosting transfer.

If you have more than one domain names to host with Gossimer then click on the “View all in domain manager” link on the top-right, as shown in the image shown below.


 

It will take you to the domain manager, where all the domain names will be visible, like the blurred ones in the image below.

 

Click on the checkmark besides “Domain Name” and then click on the select all domains link.

 

This will bring to life the top menu bar, which was inactive earlier (fade out).

Click on nameservers button which will bring a dropdown. Select Set nameservers from the list.

 

A new-pop dialogue box will appear. Enter the name servers after checking the radio button beside: “I have specific nameservers for my domains”. Afterward follow the steps given in Step 4 of the tutorial.

Conclusion

Wait for the nameservers change to take effect. Meanwhile, you can create different folders in your Gossimer hosting account for each domain, using the domain names as folder names.

This is all you need to do to point your GoDaddy Domain to Gossimer hosting, one of the most affordable webhosting accounts.

How to find a Killer Domain Name

In the previous article, we discussed in length about the validity of a keyword-rich domain name, and why you need to have a keyword-rich domain name for the success of your business. Just knowing why will not cut it for some of the readers of this blog, so I am going to tell you “How” part of the story as well. In this article, I am going to tell you how you can find a killer domain name for your business.

Step 1: What kind of website will you create

This is the very first step in the process of finding a killer domain for your future website is to know what kind of website you want to create and who is your target audience. Make a dummy profile of your target audience.

Step 2: Do keyword research

The next step is to conduct a keyword research based on the central theme of your business. You should find a keyword which has good search volume and decent competition. Make a list of 10-20 keywords, or even more. I am asking you to make the list long because there is a fair chance that most of the keyword-rich domains are already taken.

Step 3: Make a list of modifiers

You also need to make a list of suffixes, prefixes, and other modifiers to make your domain unique. Make a list of modifiers relevant to your business.

Step 4: Check if the domain name is available

Now you can use a domain search tool to look for the available domain. See if you can get a .COM domain. If your strategy permits, you can also go for country-specific domain.

Step 5: Register the available one

Register your domain with a trust-worthy domain name registration company. Go with the one that offers best rate. You can check Gossimer.com to register your domain. It gives you a very good rate on domain registration.

This is all you need to do to get a killer domain for your business.

Does The Means of E-mail Delivery Effect Relevancy?

From time immemorial, marketers have been arguing about the effect of delivery mechanism on the relevancy of the mail message. Marketing folks have kept themselves involved in such discussion to ascertain that their messages found a willing pair of eyes to read them. The owners of which should subsequently make a decision to do as marketers suggested in the mail.

In an effort to provide somewhat definitive answer to the question of e-mail effectiveness and the impact of delivery mechanism, MarketingSherpa, one of the most famous online marketing companies, has run a test taking a sample size of 1,115 marketers. The marketers were asked what technique they use to deliver the mail to get maximum return. The result of the study is presented in the following image, in which you can see that the marketers have also suggested the difficulty lever of each method.

The result suggested that “segmented email campaigns based on behavior” is the most difficult to execute, but it is most effective. And the one which is least effective is the method that “allowed subscribers to specify email preferences”. This one was least difficult of the all as well.

E-mail Delivery Effect Relevancy

How to Publish Your Own Website?

Now publishing a website of your own won’t be a mystery to you. Here are some effective step by step guidelines which will help you publish your own website.

Create your website

First create your website. Know what should be your website all about, its content. Start making the website only when the plan is ready in your hand. Know web development procedure. You can create a website manually or through editing software like Dreamweaver, Editplus or Notepad. If you are not equipped with programming knowledge, you can use other alternatives like WordPress, Joomla. WordPress is a successful and extremely popular free content management system used by bloggers. It has extremely user friendly structure with new content addition facility, attractive web design themes archive. You can also create your own WordPress theme. Joomla is free content management system software which makes web development process much easier. There are many more site building tools.

Hosting plan

Now it’s time to actually assign a web url to website development plan and make it live. Hostage plan not only involves putting web files online, but also assigning an address to that. On the basis of your website size and potential traffic volume get a hosting plan. Web hosting is no longer a fancy affair, it easily fits into every pocket size. Don’t get too confused seeing too many web providers. Make sure your chosen web hosts also carry the required features and don’t compromise with quality. Just Host, iPage, FatCow are some of them.

Upload files, preview and publish

Upload all your files to the chosen web hosting server. You may choose in-house file manager of your hosting account or FireFTP, a Firefox add-on. Latter one will ease your file transfer and web browsing process. Check preview if it’s there and then publish. You may control comments that visitors put in by holding back the approval and unapproval right in your hand.

Let your website speak for you and make your presence felt all across the world. In a click, you will reach millions of houses. What are you waiting for? Get started now.

How to Develop a Good Business Plan?

A business tycoon doesn’t evolve overnight. It’s his mayhem days which made him break down into pieces. From there he learns to stand up, build a good business plan and rear up business. Without planning no business can move forward and witness success. A well composed business plan is the key to success. Then why not learn writing a good business plan?

Structure of business plan

First and foremost important thing is the structure of your business plan. Don’t try to copy others. Write in your language. First, put your goal, that is what you wish to achieve and then move on to process or methodology of reaching your target. Many confused business people have objective for sure, but don’t know how to proceed towards meeting the target. Write in clear statement. Try to make your process as clear as possible. Ambiguity and lack of adequate detail may confuse you later, once you get into real execution of the business plan. Detail out your planning process in various phases or stages of business development.

It may also include plans of buying some other products and take their distribution right or sell off your business to someone else. Make sure you can visualize your future enterprise. You should be passionate about it. Make sure business concept, development, location, marketing and promotion, sales and distribution, production, repair and redevelopment – all are included in your plan. If you are writing your vision and mission statement, mean it in reality. Adhere to it. Also write down your marketing and operational plans, financial and profit plans.

Make it happen

Concrete placement of business plan is very important. Many people end up making a flawless business plan, but fail to realize the plan into reality. Several times a good plan also goes wasted as others may steal it and come with a better plan. So hurry up and make it happen in reality. Give it a tangible entity. Work as per short phases of business plan, like plan for next month. Define your target group. Make sure you reach them. Everyone can’t be your customer. Know your competition.

Leadership

The first element of entrepreneurship is leadership. Bring out the leader within you. A leadership quality will throughout keep you ahead of others and guide and motivate others to join you. It will also keep you going even in the darkest hours. So don’t let the leader within you die. Your team will need you to stand in front of them and take them through the course of journey. Your leadership skill will benefit all – your customers, vendors, employees and definitely you and your business. You are the source of strength.

How to Build a Website?

Having a website of a company or for a personal profile is so common nowadays. Many of us wish to build a website, but are totally unaware about where to start from. It still stirs confusion and mystery. But, the good news is, it won’t be the same after reading this article. Follow these simple steps.

Register the Domain Name

First of all, name your website. Find out a suitable name for your website which narrates your objective or function or your specialty. If your name itself is a brand, get the domain space named after you. To rank high in search engine pages include targeted keywords in your domain name. As for example, if you are making a website of your salon, try to include the word ‘salon’ in your domain name. You can also get a non-keyword optimized domain but it will be comparatively less search engine optimized. Go for reputed and trustworthy domain name registrars only. You will find list of them on Internet. If you want a personal site then go for free web hosting sites like Blogger.com and WordPress.com.

Find Server to Host Your Website

After registration of domain name, a web server is needed to host your website. Some companies also host websites at the cost of a nominal monthly fee. You can also set up your own server. But it takes technical knowhow and lot of overhead costs.

Design your Website

Web designing requires understanding of both aesthetic and technical side. If you are a designer yourself you can easily design a website as per your choice. Otherwise, take help of professional companies or individual designers. Ranges of designing are vast, as web designing can be of several types. Your website can be interactive or static. Both design and content has to be good. Once the design is final upload the files to your server and let the world find you on Internet.

Market your Website

After you are ready with your website, it’s time for the promotion and people to come to know about it. If your purpose is to get easily noticed and found on Internet consider Search Engine Optimization (SEO). Include search engine optimized keywords in your web content. But put them smartly and effectively than merely filling up the space. Start blogging, writing articles promoting your website. Get into social networking sites and promote your site by posting links, drawing in followers or fans. You can also get into advertising on Internet. You can also hire professional marketers to promote your website.

Yes, building a website is that easy, as it has been described here. Try it and let your presence felt all across the Internet.