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Archive for June 22, 2012

preity.karki | June 22, 2012
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Why is SSL so necessary?

When it comes to monetary transactions, security and trust are two things that play a very important role. The trend of online shopping is growing rapidly, and as a result we see hundreds of new e-commerce sites hitting the Internet scene every day. Now, with increase in money transactions happening over the web, the need of very advanced and sophisticated security systems also increases. Hence, with the purpose of meeting the security needs of e-commerce sites, SSL certificates are incorporated.

SSL stands for Secure Socket Layer. It works to secure the transactions that happen between the browser and the server. The Certification Authority or CA in short, is the body responsible for issuing of the SSL certificates. More often than not, the SSL certificate would be displayed in the address bar of your browser. The impression of SSL is such that as soon as end users see a SSL certificate on a website they visit, they become relaxed knowing that all their actions performed on the website would be safe and secured.

Even the studies show that users are most likely to opt out from making a purchase from the websites that do not have a SSL certificate issued. Even if it is not for transactions that involve financial information such as credit card or bank account information, you wouldn’t even want your other data to be picked up by your competitor. Would you? So, whether or not your website is involved in e-commerce, getting a SSL certificate is a must – both to build credibility as well as protect your data, financial or otherwise.

Recognizing whether a website has a secure certificate or not is fairly easy. Your browser would start displaying a gold lock and the typical ‘http’ would change to ‘https’ for a website that has a SSL certificate.

It does cost a little to get a SSL certificate for your website, but the returns it brings with it are manifold greater than the cost of getting it. Therefore, if at all you want your customers to come back to your site again and again, and also attract new customers, it is imperative that you get a SSL certificate for your website.

Remember, by allowing your customers to visibly see and feel that the transactions being done on the site are confidential and secure gives them a positive impression that this particular site is serious about the security of its customers. Users, today, demand some kind of assurance that any risks associated with online transactions have been taken care of. Provide this for your users with an SSL certificate.

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preity.karki | June 11, 2012
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Domain Name Suggestions

It is usually seen that people tend to have very interesting ideas when it comes to doing business online, but the very same people have to struggle to think of one good, suitable and available domain name for their website. One of the reasons is that the domain names are registered on a first come, first served basis, and most of the obvious domain names have been registered a long time ago.

This, however, should not dishearten you. Agreed, a lot of obvious domain names are gone, but that certainly does not mean that there are no better domain names left to be registered.  The fact is actually quite the opposite. There are still many high quality domain names available waiting to be registered; only condition is that you have to be more adaptable and flexible than only sticking to obvious choices that are already gone. You should not consider it as a disadvantage; you may find it interesting to note that a lot of the very famous and super successful websites don’t really have obviously descriptive names. Some good examples are google.com, yahoo.com or even hotmail.com. Feeling a bit encouraged now?

Here are some tips to help you find some suitable domain names for your online venture:

1. When you find that the most obvious domain names related to your online business are gone, it is time to let your creative juices run. You would need to use lateral thinking or a thesaurus, to help you search meaningful names. There is nothing to feel disheartened just because the domain name you desired has been taken; you just have to put in a little effort and you would find that not one but many equally good domain names are waiting to be taken.

2. Another option on hand is to try alternate domain extensions. Mostly, people prefer a dot com extension, and they find that domain name they are looking for is gone for this particular extension; however, there are many chances that domain name you are looking for may be available for other extensions, even if it is occupied for dot com. For example, ‘mywebsite.com’ may not be available, but ‘mywebsite.net’, or ‘mywebsite.org’ may be available for registration.

3. You can also utilize the tools called Domain Name Idea Generators. What you would basically need to do is to type in an appropriate keyword and pick a theme related to your business. This tool will then automatically search for available and suitable domain names for you. These tools can be easily found on Internet and some are totally free to use.

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