Advertising is a business to push a product or service, inform its buyers about it, spread its benefits and eventually raise sales. But, at times some advertisements go horribly wrong, turn off its audience and become fatal for the brand, with backfiring impact. Such advertisements not only face controversies, sarcasm, and mockery alone; but even tarnish image of the brand. Here are some common mistakes such advertisements commit.
Too big claim
Undoubtedly, advertising is all about persuasion and exaggeration, but an overdose of the same can be extremely harmful. At times advertisers make too tall claims, irrespective of any logical proof in order to combat the competition. As for example, some cosmetic brand claims 99% women of the country have shown their loyalty towards the brand. Nothing can be absurd than that, such illogical big figure without any supporting fact make people doubt credibility of the brand. Such tall claims are exceptional cases, which demand rock solid scientific proof.
For the sake of creativity at times, advertisements take a complete irrelevant path. As for example, a PC brand may unnecessarily show a semi-nude women seducing audience. Such irrelevance may appeal to some audience who seek cheap entertainment, but fail in a larger sense. Such irrelevance is illogical, superimposed, and ridiculous. People often fail to relate to that brand or recall it after some time.
Celebrity endorser heavy
At times, advertisers are too tempted to utilize celebrity endorsers for their brands irrespective of the fact whether the brand needs them or not. At times advertisers rope in big celebrity endorsers, whose larger than life image and screen presence overshadow the brand. In such cases advertisement is not effective, just mesmerizing because of its star value. If endorser’s image and personality does not match with the brand salience, it is an utter waste.
Too flat, too straight on face
Who wants to be preached? Who wants to be told ‘drink milk, it will strengthen your bones’. None of us. Advertisements, which are flat, straight on face and talk in a preaching tone, are highly uninteresting and mundane. If advertisements lack story and a twist in it, they are not appreciated. When a message is conveyed through a story it’s well perceived, appreciated and remembered for long.
Avoid these mistakes while making advertisements.