Are you eyeing at a Bed and Breakfast business or thinking of promoting your existing Bed and Breakfast project to draw in more tourists? Maintaining a steady flow of tourists is not an easy task these days, being faced with so many competitors in the market. But if you already have a decent offering and you can come up with the right marketing strategies no one can stop you from evolving as a winner while cherishing great reputation and steady income flow.
Here are some effective tips for you to make your B&B business flourish and witness good fortune.
Promote and Launch hand in hand
Don’t wait till the launch of your venture to initiate with its promotion. Start promoting even before its launch. It will spread awareness and draw in already convinced and scheduled customers by the time you launch your venture. Let the citizens know about you, they may recommend the same while their guests come over. Make the launch grand; invite all well known people in your community and some celebrities. It will make your venture well known among the elite class. Make sure big business people, media people, residents, local officials, people from tourism industry come to know about your presence and attend the launch party.
Don’t forget it’s media who can make you glorified or defame you in a moment in the eye of general people. They are the bridge between you and the people. So develop great relation with media people – writers, reporters, photographers, camera people, editors, media heads. When you call media people make sure they get media kit including your company brochure containing all details – photographs, video clips, contact information, local attractions, facilities, tariff etc. It will help them to develop the media content, else they may not even ask you about the details. For further spread of awareness give away the same brochure to travel and tourism companies, travel agents.
Start advertising in newspapers, magazines, television, Internet. Make your presence felt everywhere. To save cost of frequent advertising, you may also distribute hand-outs and leaflets to pedestrians on the roads or near airports and railway stations. You may also put some newspaper inserts.