Surprisingly with the increasing web browsing habit among Americans during March 2010, it’s the ebay and AOL who are enjoying maximum share of the cake. Recent observation of The Nielsen Company has brought this fact in notice of all.
March 2010 witnessed 57 internet sessions during the month among the Americans, 7.6% more than 53 the previous month. Remarkably the average number of domains visited per person increased by 7.2% and the average number of web pages visited per person also sharply increased by 4.1%. Research further unveiled that average PC time per person increased by 5.9%, amount of time spent viewing average web page sharply rose by 1.2%. Most interestingly number of active internet users accelerated by 3.3%. Such growth rate in such small time span has been truly phenomenal.
In contrary to February 2010, when six of the top ten parent companies missed audience share and all lost average time spent on their websites, March 2010 brought in a gasp of all relief to all; as nine of the top ten companies witnessed major growth in both the segments.
ebay and AOL reaped in maximum benefits. The online auction retail giant ebay topped in both unique audience (5.8%) and time spent on website (12%) growth rate. ebay cherished a unique audience of 66.3 million users who spent an average of 1 hour, 26 minutes and 8 seconds on the website. It secured 8th position in terms of audience size. Fifth ranked AOL LLC followed ebay with an audience growth rate of 5.1% and 8.1 time spent on website growth, with an audience of 85.1 million users spending 2 hours, 14minutes and 38 seconds on average everyday.
Leaders ranked between first to fourth rank, enjoying the largest monthly audience and maximum times spent on the website are – Google, Microsoft, Yahoo and Facebook.