So far in the series we have discussed about the importance of having a catchy brand name, and writing on a unique topic or from unique point of view in giving your blog a friendly face. In this article, I will talk about the importance of knowing your audience, blog design, and in-depth articles.
Know thy audience
Audience is king, and its needs are supreme. If you do not believe in this then start believing in it from now because this is what will help you touch the peak of blogging success. You need to prepare a character sketch of your ideal visitor. It should include the following details:
- Who he is
- Where is he from?
- What does he do?
- How old is he?
- What is his education background?
- Where does he live?
- What he thinks?
- How he behaves?
- What he likes and what he doesn’t?
Knowledge about these things will help you understand what your audience’s content needs are, and what you should serve him.
Design of your blog is the first thing that a person visiting your blog notices. Therefore, you should make sure that your blog design is not cluttered, and the navigation is intuitive; none of the two shall confuse your audience. A confused audience will run away from your blog as soon as he can, and believe me when I say he can run away very quickly.
Articles with deep insight
Instead of writing many shallow articles, write only one article, but it should have depth. Research the topic before writing and cover every aspect of the topic (at least the important ones) you are writing. Your article should add value to the reader. If you think a topic is too lengthy or too complex to be dealt in one article then break it into several meaningful posts and make it a series.
A true friend adds value to your life. He does something, and s you become a better person. Your blog should aim for that; make your reader a more informed and more confident person, and people will flock around your blog.